#OOH provides proven, effective ways for talking to millennials with various touchpoints that include static, activations, digital & social media. In this 10-part series, millennials tell us what they want from brands.
Millennials are the content creation generation – the creation of online content coupled with social sharing means that the majority of millennials are involved in the process of creating and publishing content. Looking at social media alone, there are many opportunities for brands to take steps toward co-creation. Millennials pay close attention to social engagement – likes, shares, and comments are measures of success for published content. This is relevant to both themselves as individuals and as consumers as well as to brands. Likes and shares are just as important as experiencing the real thing.