Western Cape residential estate Pearl Valley is promoting its idyllic lifestyle through various Airport Ads® platforms within the Cape Town International Airport precinct. Described as the epitome of golf and luxury living, the estate boasts among other benefits, a signature Jack Nicklaus golf course. The brand has selected the high foot traffic volume arrivals corridor at the airport to highlight the property.
“Airports are ideal environments for advertisers looking to reach the upper LSM’s. Our research indicates that air travellers are in a purchase state of mind, and with millions of well-heeled passengers passing through the airport annually, the arrivals corridor is the ideal site for the Pearl Valley brand,” says spokesperson for Airport Ads®, Mzukisi Deliwe.
The multi-faceted creative highlights the various benefits on offer at Pearl Valley, with a very specific and targeted exposure of the luxurious opportunities available when investing or visiting the estate, situated just 45 minutes from the airport. The campaign will be running over the summer months from November 2016 through to January 2017 – maximising exposure to both business and leisure passengers over the traditionally peak air travel period.
“While millions of travellers will be exposed to the creative, a major advantage for the brand is the strategic geographical placement in terms of its targeted audience. The visibility within the airport arrivals environment coupled to the high income demographic reach, ensures that Pearl Valley brand exposure reaches the ideal target audience in a highly impactful manner within a zero tune-out environment, “concludes Deliwe.
To find out how Airport Ads® can help drive your brand messaging to specific audiences, contact Mzukisi (Mzi) Deliwe on 0861 776 826 or firstname.lastname@example.org or connect with @ProvantageSA or go to www.provantage.co.za