To increase sales for their tenants over the Mother’s Day and Father’s Day periods, Mall of the South embarked on a competition campaign. Mall Talkers were used as a key touchpoint in the strategy to successfully inform shoppers of the competition. The Mall Talkers element worked extremely well in creating awareness and keeping the competition […]
Mall Talkers key touchpoint at Mall of the South
To increase sales for their tenants over the Mother’s Day and Father’s Day periods, Mall of the South embarked on a competition campaign. Mall Talkers were used as a key touchpoint in the strategy to successfully inform shoppers of the competition. The Mall Talkers element worked extremely well in creating awareness and keeping the competition top of mind.
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