Imagine you could expose your brand to millions of consumers, where captive audiences close to points of purchase in key commuter hubs have exhibited higher brain response to advertising campaigns and a vast increase in spontaneous advertising recall, delivering proven sales uplift. Introducing Transit XL from Transit AdsTM – large-format digital out-of-home advertising that connects […]
Mall Talkers key touchpoint at Mall of the South
To increase sales for their tenants over the Mother’s Day and Father’s Day periods, Mall of the South embarked on a competition campaign. Mall Talkers were used as a key touchpoint in the strategy to successfully inform shoppers of the competition. The Mall Talkers element worked extremely well in creating awareness and keeping the competition top of mind.
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Larger than life – Transit Ads invests in large format Digital Out of Home with Transit XL
From local to hyperlocal – Street-level media brightens up urban landscapes
Bus shelters, street poles, curbside dustbins, street name ads and shopping centre parking lots in South Africa’s major metropolitan areas are among the spaces via which Street Network (a Provantage company) has adopted a “hyperlocal” advertising approach to connect with pedestrians, shoppers and commuters in their urban and suburban backyards. Simply put, hyperlocal targets an […]
ProActive™ Campaign drives positive engagement for Halls
Being in the right place at the right time forms the cornerstone for the kind of experiential marketing strategy that ensures campaign success. This was an integral part of a campaign recently implemented by ProActive™ for Halls. Strategized by Saatchi and Saatchi, the creative concept pushed the brand message “Own the Moment”, with a focus […]