To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR has implemented an out of home campaign with Transit Ads™. Says John Goncalves of Transit Ads™, “SPAR has partnered with Transit Ads™ on a variety of marketing projects in the past, and now they’ve partnered with us to ensure that millions […]
Mall Talkers key touchpoint at Mall of the South
To increase sales for their tenants over the Mother’s Day and Father’s Day periods, Mall of the South embarked on a competition campaign. Mall Talkers were used as a key touchpoint in the strategy to successfully inform shoppers of the competition. The Mall Talkers element worked extremely well in creating awareness and keeping the competition top of mind.
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The rise of the Visionet network: Large format digital screens take over SA airports
Visionet™ from Airport Ads® (a Provantage company) is a large-format digital media platform available at key national airports in South Africa. With large-format digital Visionet screens in OR Tambo, Cape Town International, King Shaka International, Lanseria, and more recently, George Airport, reaching an audience of 1,2 million people monthly, the Visionet footprint is growing in […]
Mall Talkers key touchpoint at Mall of the South
To increase sales for their tenants over the Mother’s Day and Father’s Day periods, Mall of the South embarked on a competition campaign. Mall Talkers were used as a key touchpoint in the strategy to successfully inform shoppers of the competition. The Mall Talkers element worked extremely well in creating awareness and keeping the competition […]