Mall Ads™ is unlocking income opportunities within the mall environment and thereby providing brands with solutions for effective OOH campaigns and the creation of additional revenue streams for landlords. One such solution is a retail touchpoint in the form of Pop Up stores. Mall Ads™ was selected by the SA Corporate Real Estate Fund to […]
Airport Ads implements activations campaign for Serta
Leading airport media specialist company Airport Ads® recently implemented a campaign for mattress brand Serta. The activations campaign took place within OR Tambo International Airport’s domestic departures area, which services 5,5 million consumers annually.
“Serta was looking to engage with an upper income audience in an environment where lack of sleep was prevalent. Air travellers are more often than not jet-lagged or have not had sufficient sleep and Serta products offer the ideal solution to getting a good night’s rest,” explains Antoinette Abrahams of Airport Ads®.
Sleep is a very personal part of the day and as such a campaign that lent itself to addressing consumers on this personal level was implemented. An activations campaign provided the brand with the opportunity of face-to-face engagement. It also meant that the consumer could experience the product for themselves – they could see it, touch it, feel it and also ask the Brand Ambassadors questions related to the brand and its offerings.
The activations campaign for Serta was a perfect fit to environment, audience and consumer’s state of mind. Furthermore, it was highly visible, engaging and informative. As such it created effective brand and product awareness, generated high recall and produced successful ROI.
For more information on how Airport Ads® can help your brand engage with a captive, upper income audience contact Antoinette Abrahams on 0861 776 826 or antoinette@provantage.co.za or go to https://provantage.co.za/airport-ads or on Twitter @AirportAds_
You may also like:
Mall Ads pioneers new solutions in Mall alternative income
Mall Ads™ is pioneering the move to finding effective solutions through which retail landlords can benefit from non-GLA (non- gross lettable area) revenue streams and unlock opportunities for effective OOH campaigns within the mall environment. John Faia, General Manager of Mall Ads™ explains how. After we launched Mall Ads™, our research showed that there is […]
Activations – Beyond the hashtag
Peter KohlÖffel of ProActive™ explains that social, digital and experiential need to work hand in hand to achieve excellent results. In a world saturated with technology, staying close to your consumers is of paramount importance – especially if you want to cut through the clutter, be noticed and be exciting enough for consumers to want […]