Lotto Powerball continues to advertise on TRANSIT.TV™ with great success. The tailor-made campaign package ensures that commuters are reminded of roll overs and different draws on their daily commute. TRANSIT.TV™ airs to an audience of over 13 million and operates in taxis, taxi ranks, train stations and bus stations across South Africa.
Airport Ads® implements nationwide campaign for Telkom
Airport Ads® has implemented a highly visible, targeted, national campaign for Telkom’s Free Me offering.
With the primary target consisting of business and leisure travellers, the creative appears on strategically placed static sites across various regional airports – Lanseria International Airport, Bloemfontein Airport, Upington, George, East London and Port Elizabeth – which are regularly frequented by this audience.
Modern business travellers and tech-savvy passengers view travel as a necessity, not just a luxury. They fly regularly for both business and leisure and are highly perceptive to advertising within airport precincts. In fact, research shows that they expect to see B2B advertising within this environment*.
While they experience high dwell times in airports, travellers engage with both static advertising and their mobile phones. The Telkom creative encourages this audience to go online and find out more through a call to action that reads: search Telkom FreeMe. The result is a campaign that is visible, engaging and highly effective.
To communicate your brand message to a captive, upper LSM audience of purchase decision-makers, contact airportads@provantage.co.za or go to www.provantage.co.za/Airport-Ads or connect on Twitter @AirportAds_
*Sources: HVS Global Hospitality Services 2013, Marketing interactive 2015, Financial Times 2014, Airport Trends 2014, The Power of Influence 2013, Reuters 2014, Luxury Society 2014. Traveller Insights 2013.
You may also like:
Evolving OOH in a time of growth
The OOH industry is set for substantial growth that will drive the modernisation of mediums and environments in the coming years. OOH is a well-established feature of the African marketing and media landscape, both literally and figuratively. It holds a greater share of advertising budgets in Africa than elsewhere and, along with digital media, has […]
Disruption ahead: Planning for the ‘big switch’ in TV
[PRESS OFFICE] South Africa faces what is arguably the biggest disruption to the media industry in decades – the final switch from analogue to digital television. Media strategy needs to plan for a potential loss of TV audiences in its wake. Digital place-based networks (DBPN) – especially in malls and public transit environments – may […]