AVBOB Campaign Optimises National Reach with Outdoor Network
.tb-gallery ul{list-style:none;margin:0 0 1.5em 0;padding:0}.tb-gallery__cell{margin:0 !important;position:relative}.tb-gallery--grid{display:grid;grid-auto-rows:auto !important}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-brick__content{height:100%;position:absolute;top:0}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell{grid-row-end:unset !important;position:relative}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::before{content:"";display:inline-block;padding-bottom:100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::marker{content:""}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}.tb-gallery--grid--nocrop img{height:auto !important;width:auto !important}.tb-gallery--grid--nocrop .tb-gallery__cell{align-self:end}.tb-gallery--grid--nocrop .tb-brick__content{height:100%}.tb-gallery--collage{display:grid;grid-template-columns:repeat(12, 1fr)}.tb-gallery--collage .tb-brick__content{height:100%}.tb-gallery--collage img{height:100% !important}.tb-gallery--masonry{display:grid;grid-row-gap:0;grid-auto-rows:1px;opacity:0}.tb-gallery--masonry .tb-brick__content{position:relative}.tb-gallery--masonry .tb-brick__content img,.tb-gallery--masonry .tb-brick__content iframe,.tb-gallery--masonry .tb-brick__content video{-o-object-fit:cover;object-fit:cover;width:100% !important;display:block}.tb-gallery__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);padding:5px 2px;text-align:center;color:#333}.tb-gallery__caption:empty{background:transparent !important}.tb-gallery .tb-brick__content figure{height:100%}.tb-gallery img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover;vertical-align:bottom}#left-area ul.tb-gallery{list-style-type:none;padding:0} .tb-gallery[data-toolset-blocks-gallery="72ee0600b67f3994b2c2f626a4dd1b3c"] .tb-gallery__caption { bottom: 5px; } .tb-gallery[data-toolset-blocks-gallery="72ee0600b67f3994b2c2f626a4dd1b3c"] .tb-gallery--masonry { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);grid-column-gap: 5px; } .tb-gallery[data-toolset-blocks-gallery="72ee0600b67f3994b2c2f626a4dd1b3c"] .tb-gallery--masonry .tb-brick__content { padding: 0 0 5px 0; } @media only screen and (max-width: 781px) { .tb-gallery ul{list-style:none;margin:0 0 1.5em 0;padding:0}.tb-gallery__cell{margin:0 !important;position:relative}.tb-gallery--grid{display:grid;grid-auto-rows:auto !important}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-brick__content{height:100%;position:absolute;top:0}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell{grid-row-end:unset !important;position:relative}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::before{content:"";display:inline-block;padding-bottom:100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::marker{content:""}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}.tb-gallery--grid--nocrop img{height:auto !important;width:auto !important}.tb-gallery--grid--nocrop .tb-gallery__cell{align-self:end}.tb-gallery--grid--nocrop .tb-brick__content{height:100%}.tb-gallery--collage{display:grid;grid-template-columns:repeat(12, 1fr)}.tb-gallery--collage .tb-brick__content{height:100%}.tb-gallery--collage img{height:100% !important}.tb-gallery--masonry{display:grid;grid-row-gap:0;grid-auto-rows:1px;opacity:0}.tb-gallery--masonry .tb-brick__content{position:relative}.tb-gallery--masonry .tb-brick__content img,.tb-gallery--masonry .tb-brick__content iframe,.tb-gallery--masonry .tb-brick__content video{-o-object-fit:cover;object-fit:cover;width:100% !important;display:block}.tb-gallery__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);padding:5px 2px;text-align:center;color:#333}.tb-gallery__caption:empty{background:transparent !important}.tb-gallery .tb-brick__content figure{height:100%}.tb-gallery img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover;vertical-align:bottom}#left-area ul.tb-gallery{list-style-type:none;padding:0} .tb-gallery[data-toolset-blocks-gallery="72ee0600b67f3994b2c2f626a4dd1b3c"] .tb-gallery__caption { bottom: 5px; } .tb-gallery[data-toolset-blocks-gallery="72ee0600b67f3994b2c2f626a4dd1b3c"] .tb-gallery--masonry { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);grid-column-gap: 5px; } .tb-gallery[data-toolset-blocks-gallery="72ee0600b67f3994b2c2f626a4dd1b3c"] .tb-gallery--masonry .tb-brick__content { padding: 0 0 5px 0; }  } @media only screen and (max-width: 599px) { .tb-gallery ul{list-style:none;margin:0 0 1.5em 0;padding:0}.tb-gallery__cell{margin:0 !important;position:relative}.tb-gallery--grid{display:grid;grid-auto-rows:auto !important}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-brick__content{height:100%;position:absolute;top:0}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell{grid-row-end:unset !important;position:relative}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::before{content:"";display:inline-block;padding-bottom:100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::marker{content:""}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}.tb-gallery--grid--nocrop img{height:auto !important;width:auto !important}.tb-gallery--grid--nocrop .tb-gallery__cell{align-self:end}.tb-gallery--grid--nocrop .tb-brick__content{height:100%}.tb-gallery--collage{display:grid;grid-template-columns:repeat(12, 1fr)}.tb-gallery--collage .tb-brick__content{height:100%}.tb-gallery--collage img{height:100% !important}.tb-gallery--masonry{display:grid;grid-row-gap:0;grid-auto-rows:1px;opacity:0}.tb-gallery--masonry .tb-brick__content{position:relative}.tb-gallery--masonry .tb-brick__content img,.tb-gallery--masonry .tb-brick__content iframe,.tb-gallery--masonry .tb-brick__content video{-o-object-fit:cover;object-fit:cover;width:100% !important;display:block}.tb-gallery__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);padding:5px 2px;text-align:center;color:#333}.tb-gallery__caption:empty{background:transparent !important}.tb-gallery .tb-brick__content figure{height:100%}.tb-gallery img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover;vertical-align:bottom}#left-area ul.tb-gallery{list-style-type:none;padding:0} .tb-gallery[data-toolset-blocks-gallery="72ee0600b67f3994b2c2f626a4dd1b3c"] .tb-gallery__caption { bottom: 5px; } .tb-gallery[data-toolset-blocks-gallery="72ee0600b67f3994b2c2f626a4dd1b3c"] .tb-gallery--masonry { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);grid-column-gap: 5px; } .tb-gallery[data-toolset-blocks-gallery="72ee0600b67f3994b2c2f626a4dd1b3c"] .tb-gallery--masonry .tb-brick__content { padding: 0 0 5px 0; }  } 
Johannesburg, November 2021 – Insurance and funeral service provider AVBOB has undertaken a national, geographically targeted approach to ensure maximum Out of Home (OOH) media exposure in partnership with billboard industry leader Outdoor Network.
AVBOB’s marketing agency booked 130 strategically selected sites across South Africa, leveraging Outdoor Network’s national footprint across a range of metropolitan and secondary town environments. The approach provides the brand the opportunity to effectively reach all demographic segments of South Africa during their daily commute via an extensive selection of static and digital billboard solutions.
To ensure targeted impact across desired audience segments, particular focus and attention was placed on various formats in and around commuter nodes, high dwell-time retail outlets, CBD locations, highways and arterial routes and sites in close proximity to busy spaza shops in metropolitan, regional and rural areas.
“With this diversified approach, AVBOB brand messaging will be exposed literally everywhere,” says Mzi Deliwe, Deputy CEO of Provantage Media Group. “In this way, AVBOB is taking a committed approach to its Out of Home strategy and displaying its understanding of the strength of integrating various billboard formats covering multiple geographies and environments to reach diverse audience segments nationally. The targeted integrated creative executions ensure that ABVOB are leveraging both the brand building ability and action driving strengths of OOH.”
The campaign objective could not have come at a more appropriate time, with the impact of the Covid-19 pandemic bringing home the reality of the importance of being prepared for every eventuality, alongside the benefits of being properly insured in these uncertain times.
AVBOB is Africa’s largest Mutual Assurance Society, providing a one-stop funeral insurance and burial service solution, and has been in the market for over a hundred years.
By opting to layer OOH through the use of static and digital billboard sites in the media schedule, AVBOB will be able to connect with target markets to not only drive messaging effectiveness, but also offers an entry point in the purchase funnel during the consumer journey.
“The static sites provide complete ownership, brand awareness, brand affinity, and the opportunity for bold creative, whilst the digital sites allow for day-to-day communication,
adaptable creative, product and price promotion and bespoke messaging. Together, these 130 sites deliver a compelling offering and effective brand messaging media format to AVBOB,” concludes Deliwe.
You may also like:
The widespread Transit TV™ audience is now being exposed to the benefits and usage of a new offering from YouTube called YouTube Go. Understanding the value of digital platforms, YouTube Go has commissioned Transit TV™ to flight its commercial to ensure that South African consumers know about the new app and understand how to use […]
Read more
Transit Ads™ has implemented a geographically targeted campaign for Linctagon within the greater Cape Town area. The campaign incorporates the exterior and the interior branding of MyCiTi buses travelling on specific routes; as well as the branding of lightboxes within the Civic Centre MyCiTi Bus Terminal precinct. The Linctagon branded lightboxes are situated within 4 […]
Read more
It’s well understood that advertising close to the point of sale, drives purchasing decisions. Street furniture is effective because it dominates in suburban areas, whilst zoning regulations preclude billboards and other OOH media types. What this means to advertisers is that street furniture reigns supreme in the suburbs, making it the ideal OOH format to […]
Read more
