Johannesburg, July 2021 – Leading international sports brand adidas has partnered with Outdoor Network to take ownership of an iconic Johannesburg Out of Home (OOH) site and drive awareness of one of its most memorable campaigns. adidas first launched the idea of Impossible is Nothing in 2004 and relaunched the brand attitude earlier this year, […]
Bidvest commissions Airport Ads®
The highly dynamic and entrepreneurial Bidvest Bank is exposing passengers and visitors passing through Cape Town International Airport to its ‘let’s get it done’ campaign during November and December. The large format and highly visible campaign messaging is noticeable on the approach road and entrance to the multi-level parking building. Three creative executions span the length of the building, attracting attention through visual imagery and hard hitting copy.
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By Mzukisi Deliwe, Deputy CEO of Provantage Media Group In September it will be five years since Provantage Media Group and Outdoor Network announced the merger of their respective Out of Home media operations, making the coming months a good time to reflect on the journey that ON has taken with PMG and how it […]