To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR has implemented an out of home campaign with Transit Ads™. Says John Goncalves of Transit Ads™, “SPAR has partnered with Transit Ads™ on a variety of marketing projects in the past, and now they’ve partnered with us to ensure that millions […]
Bidvest commissions Airport Ads®
The highly dynamic and entrepreneurial Bidvest Bank is exposing passengers and visitors passing through Cape Town International Airport to its ‘let’s get it done’ campaign during November and December. The large format and highly visible campaign messaging is noticeable on the approach road and entrance to the multi-level parking building. Three creative executions span the length of the building, attracting attention through visual imagery and hard hitting copy.
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Mall Ads implements campaign for Aromat
Mall Ads™ recently implemented a geographically targeted, highly successful campaign for seasoning mix Aromat at Kempton Parks’ Shoprite Centre in Gauteng. With the objectives of increasing brand awareness, sales and consumer affiliation, the campaign targeted shoppers on weekends when the mall experienced peak shopping times. Highly skilled professional promoters engaged and interacted with shoppers on […]
Cell C Captures Hearts and Minds Through Digital OOH Mall Campaign
Mobile operator Cell C partnered with MALL ADS™ towards the end of last year to generate awareness around an attractive summer promotion it ran across South Africa. Cell C’s ‘Summer Recharge’ campaign ran on MALL TV across 11 mid-income malls over a three-month period, as Cell C looked to take advantage of the Christmas shopping […]