NEWS > Cash Crusaders creates brand affinity through TRANSIT.TV

Cash Crusaders creates brand affinity through TRANSIT.TV

To create brand affinity in the commuter market, Cash Crusaders is flighting a commercial on the wide-reaching TRANSIT.TV™. The digital channel flights in taxis, in bus stations, in taxi ranks and in train stations throughout South Africa and has proven to be a vital marketing element to reach the mid LSM market.

“The Cash Crusaders campaign is the perfect example of purpose driven marketing where brand, messaging and context are a seamless fit. The brand has taken the Zilahlile package which presents as an on-screen broadsheet. TRANSIT.TV™ flights to a widespread audience when they are in a captive environment, be it in a train station or a taxi, and when they are open to advertising messaging,” explains Hugh Wilson, GM Sales: Transit Ads™.

TRANSIT.TV™ is the largest digital placed-based network in South Africa. It adds value to millions of commuters every day by keeping them informed and entertained during their daily commute. For advertisers, TRANSIT.TV™ has successfully brought numerous brands to the attention of millions of consumers. The channel offers advertisers massive reach, excellent frequency, geographical targeting as well as a captive audience that regularly experiences long dwell times.

For more information on how to effectively reach 13 million consumers, contact Hugh Wilson on 0861 776 826 or email or go to