Transit Ads™ has implemented a geographically targeted campaign for Linctagon within the greater Cape Town area. The campaign incorporates the exterior and the interior branding of MyCiTi buses travelling on specific routes; as well as the branding of lightboxes within the Civic Centre MyCiTi Bus Terminal precinct. The Linctagon branded lightboxes are situated within 4 […]
Cash Crusaders creates brand affinity through TRANSIT.TV
To create brand affinity in the commuter market, Cash Crusaders is flighting a commercial on the wide-reaching TRANSIT.TV™. The digital channel flights in taxis, in bus stations, in taxi ranks and in train stations throughout South Africa and has proven to be a vital marketing element to reach the mid LSM market.
“The Cash Crusaders campaign is the perfect example of purpose driven marketing where brand, messaging and context are a seamless fit. The brand has taken the Zilahlile package which presents as an on-screen broadsheet. TRANSIT.TV™ flights to a widespread audience when they are in a captive environment, be it in a train station or a taxi, and when they are open to advertising messaging,” explains Hugh Wilson, GM Sales: Transit Ads™.
TRANSIT.TV™ is the largest digital placed-based network in South Africa. It adds value to millions of commuters every day by keeping them informed and entertained during their daily commute. For advertisers, TRANSIT.TV™ has successfully brought numerous brands to the attention of millions of consumers. The channel offers advertisers massive reach, excellent frequency, geographical targeting as well as a captive audience that regularly experiences long dwell times.
For more information on how to effectively reach 13 million consumers, contact Hugh Wilson on 0861 776 826 or email hugh@provantage.co.za or go to www.provantage.co.za/transit-ads
You may also like:
Thandekile Mosepele appointed as GM Operations: Field Force
Field Force, a division of the Provantage Media Group (PMG), is pleased to announce the promotion of Thandekile as General Manger. She joined PMG in 2015 as Regional Manager Gauteng and before taking up the position of GM, she was Senior Manager for three years. Field Force has 100 permanent staff and deploys over 4 […]
Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network.
Global Out of Home Media (Global), one of the largest African Out-of-Home media owners recently undertook a major refurbishment exercise of its holding in Abuja. The investment saw the media owner upgrading its entire network of 3mx6m and 7mx5m billboard sites across the city. Abuja is a well-planned city with a population of over 2 […]