There’s no doubt that the golfing environment provides unique marketing opportunities for brands. Golf Ads™ provides an audience of 500 000 consumers who are captive, focused on their game and unhurried. This is one of the myriad reasons that Tag Heuer commissioned the golf media specialist company to implement a launch campaign for the Connected […]
Cell C Captures Hearts and Minds Through Digital OOH Mall Campaign
Cell C’s ‘Summer Recharge’ campaign ran on MALL TV across 11 mid-income malls over a three-month period, as Cell C looked to take advantage of the Christmas shopping months of November and December, and the increased footfall in South Africa’s malls.
Cell C was giving its subscribers the chance to win a host of prizes, with everything from bakkies to laptops, smartphones, tablets, cash, airtime, data bundles, and vouchers up for grabs. Shoppers just needed to either sign up for a new contract, recharge, or upgrade an existing contract, to enter.
“The benefits of digital Out of Home and MALL TV, in particular, such as strategic locations in high foot traffic and dwell time areas, and high levels of recall, provided Cell C with the opportunity to “capture the hearts and minds” of its customer base close to the point of purchase,” says Mzi Deliwe, Deputy CEO Provantage Media Group.
Cell C also used MALL TV to display images of some of its promotion winners, and in this way vividly brought to life its ‘Summer Recharge’ campaign, with MALL ADS™ proving, once again, that it is the ideal platform on which to generate awareness for a particular brand or product promotion.
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