With almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home advertising, its time to revisit the critical role the medium plays in the broader marketing mix. Roadside Outdoor Audience Data (ROAD) now provides rich data on the consumption and impact of billboards, and integrated with other media stats […]
Chris Hitchings appointed to Provantage Media Group Exco
Chris Hitchings, Director: Human Capital and Special Projects at Provantage Media Group (PMG) has been appointed a member of the Executive Committee.
In his role as Human Capital Director, Hitchings is responsible for an over-arching group strategy of transformation. This includes driving a people centred and inclusive culture across the organisation, ensuring a more robust approach to corporate governance and bolstering training and knowledge.
His Special Projects mandate includes refining the annual strategic process, creation of a group wide pricing & packaging forum, overseeing the creation of sales forecasting & CRM dashboards, and the creation of a Social & Ethics committee as well as policies.
He will also be working with the Exco team on enhancing the reputation of the Out of Home (OOH) media sector and encouraging industry-wide collaboration.
His corporate experience, vast knowledge of the marketing and media sector, coupled with a pending International Coaching Federation (ICF) qualification, equip him to ensure a more robust approach to corporate governance and the development of people to reach their full potential.
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