Chris Hitchings appointed to Provantage Media Group Exco

Chris Hitchings, Director: Human Capital and Special Projects at Provantage Media Group (PMG) has been appointed a member of the Executive Committee.

In his role as Human Capital Director, Hitchings is responsible for an over-arching group strategy of transformation. This includes driving a people centred and inclusive culture across the organisation, ensuring a more robust approach to corporate governance and bolstering training and knowledge.

His Special Projects mandate includes refining the annual strategic process, creation of a group wide pricing & packaging forum, overseeing the creation of sales forecasting & CRM dashboards, and the creation of a Social & Ethics committee as well as policies.

He will also be working with the Exco team on enhancing the reputation of the Out of Home (OOH) media sector and encouraging industry-wide collaboration.

His corporate experience, vast knowledge of the marketing and media sector, coupled with a pending International Coaching Federation (ICF) qualification, equip him to ensure a more robust approach to corporate governance and the development of people to reach their full potential.