To successfully relaunch Danone Mayo into the market and create far-reaching product awareness, the drinking yoghurt selected Transit Ads to provide a fleet of 65 branded taxis. The same creative has been used nationally and features the Mayo variants – Banana, Cream Soda, Mixed Fruit, Pineapple, Strawberry and Vanilla Fudge. The branding shows the products as […]
Coke engages consumers with Airport Ads® at Polokwane International Airport
World number one soft drinks brand Coca-Cola has commissioned Airport Ads® to implement its ‘Enjoy the Feeling’ campaign at Polokwane International Airport, making it one of the very first brands to take advantage of advertising opportunities available at the airport. With its close proximity to the SADC region, modern infrastructure, superb facilities and professional service offerings, Polokwane International is recognised as the “Gateway to Africa”.
The campaign is visible within the airport precinct on the Airport Ads® classic platform, which is ideal for large format, high impact brand engagement. Measuring up to 4m in height and 5,6m in length, the campaign makes a bold statement in the arrivals corridor. It is estimated that in the coming year 80,000 passengers are scheduled to be processed through the airport. In order to maximise its reach and engagement with this highly desirable audience, the campaign is scheduled to draw the attention of passengers over an extended six-month period, running from October 2016 through to April 2017.
“With further scheduled flights to be introduced in December, the airport is set to show a solid, steady increase in passenger numbers. For advertisers looking to deliver brand messaging to upper income business and leisure travellers, Polokwane International Airport offers the ideal environment,” says Mzukisi Deliwe, spokesperson for Airport Ads®.
“Airport Ads delivers high traffic volumes of upper LSM consumers in a captive, exciting and dynamic environment. These consumers are in an acquisitive state of mind, creating maximum impact for FMCG brands such as Coca-Cola,” concludes Deliwe.
Airport Ads® offers advertisers integrated marketing solution at 13 regional and international airports. For more information on how Airport Ads® can take your brand to new heights, contact airportads@provantage.co.za or call 0861 776 826. Follow us on Twitter @ProvantageSA or go to www.provantage.co.za for more detail.
You may also like:
ABSA rebrand campaign targets twelve airports
Airport Ads recently partnered with ABSA to announce the banking giant’s rebrand across twelve airports nationally. Visible on static and digital media solutions in order to deliver impact and frequency in key airport locations, the Africanacity campaign targets existing and prospective banking clients across retail and business, both landside and airside. Positioned within high-traffic locations, […]
1st Hybrid Billboard in SA – Offering the Omni-Presence of Static and the Flexibility of Digital Billboards
Johannesburg, May 2021 – Outdoor Network has strengthened its market-leading position in the South African Out of Home (OOH) industry by launching an innovative hybrid billboard that is set to provide advertisers with an enhanced media solution designed specifically to deliver greater levels of impact and recall of brand communication. In the process it continues […]