One of South Africa’s most trusted integrated airport media advertising specialists, Airport Ads® has refreshed its corporate identity to mark the company’s next step of its journey into the future. Since launching in May 2012, the standalone division of Provantage Media Group (PMG) has been the go-to media expert in the airports environment in Africa. […]
Transit Ads implements campaign for Mayo
To successfully relaunch Danone Mayo into the market and create far-reaching product awareness, the drinking yoghurt selected Transit Ads to provide a fleet of 65 branded taxis.
The same creative has been used nationally and features the Mayo variants – Banana, Cream Soda, Mixed Fruit, Pineapple, Strawberry and Vanilla Fudge.
The branding shows the products as larger-than-life, tempting consumers to make a purchase as soon as they’ve reached their destination. The campaign elements include interior strips to ensure that messaging is carried into another captive environment – the taxi interior.
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