To successfully relaunch Danone Mayo into the market and create far-reaching product awareness, the drinking yoghurt selected Transit Ads to provide a fleet of 65 branded taxis. The same creative has been used nationally and features the Mayo variants – Banana, Cream Soda, Mixed Fruit, Pineapple, Strawberry and Vanilla Fudge. The branding shows the products as […]
FAW drives its message home with Airport Ads at ORT
FAW Vehicle Manufacturers SA, which provides an array of highly robust, reliable and affordable products engaged Airport Ads™ for its ‘Your Partner in Wealth’ campaign. The campaign saw the manufacturer branding the exterior wall site facing traffic driving to the car rental returns and multi-storey parkades at OR Tambo International Airport.
The strategically located site consisting of three large panels is also visible to the highly sought after commuter segment that makes use of the Gautrain. The site is visible from within the Gautrain station. The campaign, flighted simultaneously as the the Futuroad Expo with the objective of ensuring that the FAW brand message was delivered to key business influencers across Africa and beyond.
Advertising within the Airport precinct provides brands with targeted and effective brand communication, allowing for geographically targeted messaging to a select consumer profile. The ability provided by Airport Ads to deliver high-impact, high-recall large format campaigns at OR Tambo provides brands access and the ability to influence key decision makers and business executives.
You may also like:
Golf Ads™ builds awareness for Kingfisher Lodge
Golf Ads™ has recently implemented a campaign for Kingfisher Lodge, a hotel and conference facility in Mount Edgecombe, KwaZulu-Natal. Targeting golfers on the golf course as well as all other consumers who regularly frequent the Mount Edgecombe Golf Course, the campaign is meeting the objective of keeping the lodge top of mind amongst this affluent […]
Out of Home and marketing to the millennial consumer
#OOH provides proven, effective ways for talking to millennials with various touchpoints that include static, activations, digital & social media. In this 10-part series, millennials tell us what they want from brands. Millennials are young adults born between 1984 and early 2000s. In South Africa 16.3 million people are working – and about 7.1 million […]