Shamy Naidu, Executive: Transit Ads outlines the benefits and effectiveness of advertising within the train station environment. Advertising within the transit environment and train stations in particular, has come a long way. Cast your mind back to ten years ago when the transit infrastructure in South Africa was given a facelift, started expanding considerably, was […]
Ground-breaking Daily Kick app partners with TRANSIT.TV
As part of its launch, the new, ground-breaking Daily Kick app has partnered with TRANSIT.TV™.
The Daily Kick app brings its users stories from Daily Sun, Soccer Laduma, Kickoff and thousands of other local and international news and sports sites. Users can choose their interests and the best breaking news and sports will come to them, ensuring that content is personalised and relevant.
The Daily Kick campaign launched on TRANSIT.TV™ in July 2017 with the objective of increasing awareness of the app and the exciting content that it delivers. TRANSIT.TV™ has been bringing entertainment, news and information to audiences in taxis, at taxi ranks, bus stations and train stations for a number of years and has established itself as a key player in the local broadcasting and out of home media scene. TRANSIT.TV™ is the country’s largest place-based digital television network with a footprint that extends across all provinces, making it a highly desirable platform for reaching commuters, millennials and an array of other consumer segments.
Spokesperson for Daily Kick, Kate Kilroe of 24.com, comments: “TRANSIT.TV™ airs to 13 million people every month, many of whom are soccer fans. It made sense to use the platform for awareness of the benefits that Daily Kick can bring them as a personalised news product.”
The TRANSIT.TV™ team goes to great lengths to ensure that they know who their audience is, what they want and how they’d like to get it. As such the content and programming is continuously updated to be in line with consumer entertainment and information needs and how they assimilate it. The channel is a seamless fit with Daily Kick.
For more information on how TRANSIT.TV™ can take your brand to a highly desirable, economically-active and tech-savvy audience, call John Goncalves on 0861 776 826 or email him on JohnG@provantage.co.za or go to www.provantage.co.za/transit-ads or DM @TransitAds_
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