Johannesburg, October 2021 – Global leading consumer electronics brand Hisense has teamed up with Airport Ads, a division of Provantage Media Group in selecting two key strategic and unique advertising touch points at Johannesburg’s O.R. Tambo International (ORTIA), one of Africa’s busiest airports.
In order to achieve their objectives of targeting and communicating with business travellers, the brand has opted for a combination of digital and large format static Out of Home (OOH) platforms – namely, the Airport Ads ‘Classic Site’ Centre Wall at ORTIA and Airport Ads’ Visionet™ platform.
The wall site looks set to deliver high impact, due to its size and scale – 19m (wide) x 10m (high) – along with its central location. The site is situated in the center façade of the ORTIA building and targets all car rental returns and car park users, whilst it also visible from the Gautrain platform.
Visionet™, meanwhile, is Southern Africa’s largest indoor airport available at key national airports in South Africa. With screens ranging from 10m2 through to 70m2 in size, this platform provides not only the speed and quality of digital Out of Home technology, but the opportunity for brands to achieve a high-impact and lasting impression with travellers.
The Visionet™ screen at ORTIA is strategically situated in the domestic departures hall, visible to all passengers. Here, Hisense has opted for rotating two visual executions operating on a loop, communicating various Hisense product messages at different times.
“This is a well thought out airport campaign, integrating the use of static and digital to deliver on objectives,” says Mzi Deliwe, Deputy CEO of Provantage Media Group. “There’s the high impact of the wall site and a similar result from the Visionet platform, but with a different execution – the latter maximising the speed and high quality visuals of digital Out of Home technology. Both platforms, though, look set to make a lasting impression on travellers, with high levels of brand recall.”