During the month of January, ProActive™ harnessed the already entrenched influence of ‘Back to School’ to increase awareness and sales of relevant Reckitt Benckiser FMCG brands. An extensive activations campaign was implemented in major retail stores across Zambia, Zimbabwe and Namibia. To highlight the unique benefits of Jik, Dettol Soap and Nugget, the activations campaign […]
KFC brands Powa Towas and PRASA
KFC is benefiting from strategically placed branding within major commuter hubs and is successfully creating awareness of the ‘issa lot in a box’ specials. The campaign, implemented by Transit Ads™, incorporates Powa Towas as well as PRASA OOH media sites.
Powa Towas are the largest branding structures to be erected in the taxi rank environment in South Africa. As such, they provide a high impact medium visible to millions of commuters that are both captive and frequent.
Static media branding within PRASA Train Station environments is providing KFC with the golden opportunity to target consumers where they are most likely to assimilate messaging and react by way of purchase.
You may also like:
ProActive™ Shoppa Shows continue to drive sales for MTN
ProActive™ recently implemented another highly successful MTN Shoppa Show campaign, this time in Limpopo, North West and Gauteng provinces. The over-arching objectives of the MTN Shoppa Shows are to continue to increase brand awareness and to familiarise and educate consumers about products offered by the cell phone network. All of which have not only been […]
Airport Ads awarded Lanseria Airport media rights tender
Airport Ads®, a Provantage company, has announced the extension of its exclusive airport advertising rights to Johannesburg’s Lanseria International Airport. The renewed partnership will incorporate significant upgrades, including the installation of advanced audience measurement technology, a large-format digital screen on the gantry at the airport entrance and new, larger Airport TV screens. The contract awarded […]