To celebrate 30 years of peri-peri, Nando’s used the powerful advertising impact of the MyCiTi bus to spread its birthday message. MyCiTi busses are moving billboards that are visible to commuters, pedestrians and motorists within the greater Cape Town area. Their frequency along high traffic routes ensure that brand creative and messaging is seen and […]
KFC brands Powa Towas and PRASA
KFC is benefiting from strategically placed branding within major commuter hubs and is successfully creating awareness of the ‘issa lot in a box’ specials. The campaign, implemented by Transit Ads™, incorporates Powa Towas as well as PRASA OOH media sites.
Powa Towas are the largest branding structures to be erected in the taxi rank environment in South Africa. As such, they provide a high impact medium visible to millions of commuters that are both captive and frequent.
Static media branding within PRASA Train Station environments is providing KFC with the golden opportunity to target consumers where they are most likely to assimilate messaging and react by way of purchase.
You may also like:
Pernod Ricard Unveils Massive Chivas Regal Building Wrap In Accra
Pernod Ricard has identified Ghana as a key growth market for its Chivas Regal brand and has partnered with Global Out of Home Media to roll-out a campaign in capital city Accra that mirrors the leadership of the famous whisky brand. This has taken the form of a large format building wrap situated on Accra’s […]
Creating ‘big brand love’ with the right activation partner
Activations have a great track record when it comes to boosting the bottom line – which may be why marketers love them. In April this year, the ANA Brand Activation Conference in Chicago showed that the industry spent nearly three times on activations compared to what it spent on traditional advertising, with spend likely to […]