Focusing on activations and experiences may be the single most important investment a brand can make in today’s competitive climate. So says Kirsten Mercer of ProActive. Today, more than ever before, consumers want to engage with brands through experiences and activations that are exciting, interesting, educational or add value to their lives in some way. […]
Lotto Powerball wins with TRANSIT.TV
Lotto Powerball continues to advertise on TRANSIT.TV™ with great success.
The tailor-made campaign package ensures that commuters are reminded of roll overs and different draws on their daily commute. TRANSIT.TV™ airs to an audience of over 13 million and operates in taxis, taxi ranks, train stations and bus stations across South Africa.
You may also like:
ProActive launches Route to Market offerings
Peter KohlÖffel, ProActive™: Head of Sales – Africa, unpacks extended ProActive™ services now available to brands and marketers wanting to engage their audience and increase sales. As a leading activations agency in Africa, with our recent expansion both in footprint and capacity, what we discovered is that it is often difficult for brands and products […]
IRT Media renews strategic partnership on the MyCiti bus network with Street Network and Transit Ads
Integrated Rapid Transport Media (IRT), part of the Provantage Media Group (PMG) stable of companies, has once again successfully retained, the advertising rights to the MyCiTi infrastructure in the City of Cape Town. Launched in 2010, the ever-expanding service is seen a leading example of the benefits a Bus Rapid Transport system such as this […]