Johannesburg, April 2021 – Rain, South Africa’s first mobile data-only network recently adopted a targeted bus shelter advertising approach to attracting potential customers in geographically-defined areas.
This, in partnership with Street Network, with rain opting for bus shelters as the ideal partner to drive awareness to a targeted audience. That’s due to the fact that rain needed to go to market to draw attention to its new 5G service, but also to advertise the service in areas where it has coverage.
Rain has made use of bus shelters on the MyCiti route in Cape Town and will be launching a Johannesburg campaign shortly, as it seeks to ultimately roll out its 5G offering across South Africa.
Using bus shelters has proved the ideal solution for this campaign, as these highly visible Out of Home media options are strategically-located in specific suburbs and speak directly to their desired target audience.
“Street Network is a system that allows us to plot our sites at street level, and for this campaign we were able to overlay rain’s audience requirements,” says Vaughan Berry, Director of Provantage Media Group. “It’s a unique offering in terms of a localised advertising platform and Street Network’s bus shelters are the only visible medium in the suburb, ensuring that rain is able to benefit from specifically targeting people in the areas where it has coverage. In summary, Street Network was able to execute on a plan that was both targeted and ensured minimal wastage.”