Western Cape residential estate Pearl Valley is promoting its idyllic lifestyle through various Airport Ads® platforms within the Cape Town International Airport precinct. Described as the epitome of golf and luxury living, the estate boasts among other benefits, a signature Jack Nicklaus golf course. The brand has selected the high foot traffic volume arrivals corridor […]
Mall Ads continued investment sees launch of Mall Radio
Mall Ads™ is proud to announce the launch of the highly anticipated Mall Radio. Mall Radio is a ground-breaking radio channel that airs across 10 malls, reaching 3.5 million shoppers monthly. The platform is non-intrusive, adds value and stimulates the senses as shoppers proceed on their shopping journey.
With media and audience fragmentation, Mall Radio provides the ideal vehicle to influence consumers with brand messaging and call to action when they are in a purchasing frame of mind and have a predisposition to making impulse purchases. The channel is targeted and communicates directly with a desired audience as it offers location and genre specific music interspersed with advertising broadcast in audience -specific languages.
John Faia, GM: Mall Ads™ is excited to be offering yet another targeted, effective media platform to clients – one that maximises reach as well as overall media spend resulting in superior ROI. “Radio is a medium that really resonates with the consumer because it creates an emotional connection. It is especially focused in cluttered environments such as malls where numerous brands are vying for attention. Radio slices neatly through this clutter and with content that resonates with the shopper, it enhances OOH and traditional media spend and works effectively as a stand-alone to target a very particular audience.”
Enhancing Media Spend with Mall Radio
Mall Radio provides the ideal vehicle to influence consumers with brand messaging and call to action. Various package options provide the opportunity for brands to elevate their messaging with Mall Radio. The national package offers reach to the entire audience base simultaneously, as such the opportunity to influence purchase is augmented. Mall and region specific packages are also available for pin-point geographic targeting.
“The importance of audio within a marketing strategy is paramount, because sound is an integral part of the OOH experience. The current trajectory of OOH technology and innovation is taking audio to a new level. There is a trend towards multi-sensory marketing and Mall Radio, together with the other offerings within the Mall Ads portfolio is blazing ahead on this trend trajectory,” concludes Faia.
For more information on how Mall Ads™ can create strategic sales and marketing solutions for your brand, product or service, call 0861 776 826, email firstname.lastname@example.org or go to www.provantage.co.za/mall-ads
You may also like:
By Mzukisi Deliwe, Deputy CEO of Provantage Media Group In September it will be five years since Provantage Media Group and Outdoor Network announced the merger of their respective Out of Home media operations, making the coming months a good time to reflect on the journey that ON has taken with PMG and how it […]
Peter KohlÖffel, ProActive™: Head of Sales – Africa, unpacks extended ProActive™ services now available to brands and marketers wanting to engage their audience and increase sales. As a leading activations agency in Africa, with our recent expansion both in footprint and capacity, what we discovered is that it is often difficult for brands and products […]