By John Faia, GM: Mall Ads™ In order to attract feet and keep shoppers captive, malls and shopping centres need to get their environment just right during the Festive Season – a time that spans from October to mid-January. There is a certain expectation from shoppers and while most malls provide the perfect festive atmosphere, […]
Mall Ads offering increases sales for Precious Love Boutique
Facilitated by Mall Ads™, Precious Love Boutique recently opened a retail sales kiosk at Davenport Square. The retailer’s original business model was selling cosmetics, fashion handbags and weaves via their online and social media platforms and now with a bricks and mortar presence, it is increasing its customer base and total revenue.
Precious Love owner, well-known radio presenter and entrepreneur JD Mdu, decided that it was time to provide a physical experience for both current and potential customers and furthermore, grow the business. To meet these objectives, Mall Ads™ erected a strategically positioned kiosk at the recently refurbished Davenport Square.
“After wanting to establish our business within a commercial space, our feasibility study steered us comfortably 
towards Davenport Square in Berea, Durban. After a few successful weekends of exhibitions, between August and September, we decided to pursue a permanent kiosk with Mall Ads™. We felt at home dealing with Mall Ads™ as they have our business’ best interest at heart,” says Precious Love owner JD Mdu.
The boutique has been trading permanently since the 25th of October and since then daily customer enquiries have doubled, total sales have increased by 35% and the product and services offerings have expanded, given the highly visible and high foot traffic location in the mall.
Davenport Square is situated in the heart of Berea and has established itself as a favourite Glenwood community shopping destination, offering its customers one-stop convenience where they can purchase their necessities and more.
“We anticipate a successful year ahead for the Precious Love kiosk and will continue working passionately to ensure further growth prospects,” concludes Mdu.
Mall Ads™ has rights to all the malls within the SA Corporate portfolio. These include Davenport Square, Umlazi 
Mega City, Bluff Shopping Centre, Springfield Value centre, Musgrave centre, Cavendish Square, Coachman’s Crossing, east Point, Morning Glen Mall, Montana Crossing, Stellenbosch Square and Rhodesdean Centre.
For more information on how to build your brand within the mall environment contact Bonga Sibisi on 0861 776 826 or bonga@provantage.co.za
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