Rebranding is akin to a business adopting a new look, and success is not necessarily assured. Courage and planning are two essential ingredients that put to rest fears that wrong decisions are being made. media update’s Adam Wakefield spoke to Shamy Naidu, executive at Transit Ads™, about how the recent rebranding sought to establish Transit Ads™ as […]
Mall Ads offering increases sales for Precious Love Boutique
Facilitated by Mall Ads™, Precious Love Boutique recently opened a retail sales kiosk at Davenport Square. The retailer’s original business model was selling cosmetics, fashion handbags and weaves via their online and social media platforms and now with a bricks and mortar presence, it is increasing its customer base and total revenue.
Precious Love owner, well-known radio presenter and entrepreneur JD Mdu, decided that it was time to provide a physical experience for both current and potential customers and furthermore, grow the business. To meet these objectives, Mall Ads™ erected a strategically positioned kiosk at the recently refurbished Davenport Square.
“After wanting to establish our business within a commercial space, our feasibility study steered us comfortably 
towards Davenport Square in Berea, Durban. After a few successful weekends of exhibitions, between August and September, we decided to pursue a permanent kiosk with Mall Ads™. We felt at home dealing with Mall Ads™ as they have our business’ best interest at heart,” says Precious Love owner JD Mdu.
The boutique has been trading permanently since the 25th of October and since then daily customer enquiries have doubled, total sales have increased by 35% and the product and services offerings have expanded, given the highly visible and high foot traffic location in the mall.
Davenport Square is situated in the heart of Berea and has established itself as a favourite Glenwood community shopping destination, offering its customers one-stop convenience where they can purchase their necessities and more.
“We anticipate a successful year ahead for the Precious Love kiosk and will continue working passionately to ensure further growth prospects,” concludes Mdu.
Mall Ads™ has rights to all the malls within the SA Corporate portfolio. These include Davenport Square, Umlazi 
Mega City, Bluff Shopping Centre, Springfield Value centre, Musgrave centre, Cavendish Square, Coachman’s Crossing, east Point, Morning Glen Mall, Montana Crossing, Stellenbosch Square and Rhodesdean Centre.
For more information on how to build your brand within the mall environment contact Bonga Sibisi on 0861 776 826 or bonga@provantage.co.za
You may also like:
Transit Ads Unveils Ground-Breaking Insights Community with TransitGo
Johannesburg, June 2020 – Unfazed by the national lockdown, Transit Ads™ has put its time behind closed doors to good use and developed a progressive and ground-breaking new product that is able to provide brands with regular insights directly from their targeted consumers. TransitGo is an insights community developed by Transit Ads in partnership with […]
Why every brand should be connecting with customers in the Mall environment
John Faia, GM of Mall Ads explains the reason why brands benefit from advertising within the mall environment. Malls are unique, ever-changing spaces that are more than the sum of their stores. According to McKinsey & Company, the mall landscape is about experiences as much as it is about shopping – and brands that understand […]