Chief Executive Officer
“Don’t be afraid of what could go wrong. Be excited about what could go right.”
Jacques started Provantage in 2003 and has been instrumental in building a business that today sees it ranked as one of the biggest Out of Home media owners in South Africa. From humble beginnings, the business now boasts a national infrastructure and provides advertisers with a wide range of media platforms and services.
Deputy Chief Executive Officer
“I am passionate about life and this passion fills me with energy, zeal and excitement.”
Mzi is arguably the best Airport Advertising Executive in Africa. Joining Provantage in 2012, Mzi was instrumental in launching the Airport Ads division, and has grown it into the largest Airport Advertising Media Owner in South Africa. Mzi was appointed Deputy CEO of Provantage Media Group in 2016.
Chief Financial Officer
“You can’t have 90% integrity. You either have it or you don’t.”
Johan was appointed CFO in 2016 after having joined Provantage in 2012 as Group Financial and Commercial Director. A registered Chartered Accountant, Johan spent a number of years practicing in Ireland and Eastern Europe prior to returning to South Africa. A successful career in the pharmaceutical sector ensued, prior to him joining Provantage.
Executive Transit Ads™
“Small ideas often result in great achievements.”
Since starting at Provantage Media Group in 2009, Naidu has assisted the company in making significant strides in the outdoor space. He was an integral member of the original Airport Ads® division and has full responsibility for managing and leading the Transit Ads™ business in his role as executive.
“Predictable does not work in the highly competitive market of today. Be different, have impact and stand out – you will then be noticed and purchased. This is what we do for the clients and brands we work on.”
Vaughan is a highly respected marketer with over twenty years’ experience in the marketing industry. Vaughan cut his teeth in the FMCG arena prior to being appointed to the Provantage Board of Directors in 2004. With a specialisation in strategic marketing, he played a key role in developing the Activations Division within the business.
Executive Director- Global Out of Home Media
“I believe in the principle of always leaving enough in any “transaction” for the next person – it’s all about People!”
Mike has spent 13 of his last 21 years managing businesses within the media sector cutting across: BTL, Informal Sector Distribution, Instore, OOH, Field Services & Entertainment media businesses, and the last 7.5 years he has been managing a business that operated companies targeting online digital audiences. Through these years Mike was afforded the opportunity to manage and successfully turnaround various businesses using his ability to understand people within business environments to build strong, and effective business teams, which is his primary focus since joining PMG in Jan’21 as the Global OOH MD.