Johannesburg, July 2021 – Leading international sports brand adidas has partnered with Outdoor Network to take ownership of an iconic Johannesburg Out of Home (OOH) site and drive awareness of one of its most memorable campaigns. adidas first launched the idea of Impossible is Nothing in 2004 and relaunched the brand attitude earlier this year, […]
MTN targets entire consumer journey at SA’s busiest airports
MTN, the global cellular network provider that operates in 22 markets in Africa and the Middle East is targeting both arriving and departing business travellers along the entire passenger journey at OR Tambo, Lanseria, Cape Town and King Shaka international airports.
With a high percentage of local and international business travel occurring at these airports, the three-month campaign highlights the importance of a fast, secure and disruption free connectivity platform which is key to business success.
The multi-platform solution provided by Airport Ads at SA’s four busiest airports sees the campaign reaching in excess of 3 million targeted consumers per month and is strategically positioned and visible on wall wraps, large format building wraps, railings, wall sites and a gantry.
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