Focusing on activations and experiences may be the single most important investment a brand can make in today’s competitive climate. So says Kirsten Mercer of ProActive. Today, more than ever before, consumers want to engage with brands through experiences and activations that are exciting, interesting, educational or add value to their lives in some way. […]
Nando’s celebrates Birthday and Spring
To celebrate 30 years of peri-peri, Nando’s used the powerful advertising impact of the MyCiTi bus to spread its birthday message. MyCiTi busses are moving billboards that are visible to commuters, pedestrians and motorists within the greater Cape Town area. Their frequency along high traffic routes ensure that brand creative and messaging is seen and assimilated by the target audience. Following the Birthday campaign, the restaurant brand has implemented a Spring campaign using the same, highly effective media platform.
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