Joekels Tea Packers recently partnered with ProActive™ to drive sales and grow awareness of its Teeco and Laager tea brands. ProActive™ rolled out a successful in-store sampling and promotions campaign for the brands within 10 Shoprite supermarkets located across the Western Cape. The campaign was rolled out as a one-day trial, as part of a […]
Nando’s celebrates Birthday and Spring
To celebrate 30 years of peri-peri, Nando’s used the powerful advertising impact of the MyCiTi bus to spread its birthday message. MyCiTi busses are moving billboards that are visible to commuters, pedestrians and motorists within the greater Cape Town area. Their frequency along high traffic routes ensure that brand creative and messaging is seen and assimilated by the target audience. Following the Birthday campaign, the restaurant brand has implemented a Spring campaign using the same, highly effective media platform.
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Hisense ‘Reimagines Life’ With Impactful Airport Ads Campaign
Johannesburg, October 2021 – Global leading consumer electronics brand Hisense has teamed up with Airport Ads, a division of Provantage Media Group in selecting two key strategic and unique advertising touch points at Johannesburg’s O.R. Tambo International (ORTIA), one of Africa’s busiest airports. In order to achieve their objectives of targeting and communicating with business […]
Coke leverages the power of digital with engaging Airport Ads campaign
Coke is a brand renowned for its marketing campaigns over the years and more recently was able to extend the reach and level of engagement with one of its more successful campaigns in South Africa, with a digital execution across the country’s airports, in partnership with Airport Ads®. The campaign in question was the popular […]