Perfume and cosmetics company Arthur Ford is spreading the word about its direct-selling business model with an extended TransitAds™ campaign. The highly-targeted campaign kicked off in December last year with sleek full-wrap branding of 70 taxis in Gauteng, Limpopo, Mpumalanga, KwaZulu-Natal, the Western Cape and the Eastern Cape. This was followed by a further 34 […]
Nando’s celebrates Birthday and Spring
To celebrate 30 years of peri-peri, Nando’s used the powerful advertising impact of the MyCiTi bus to spread its birthday message. MyCiTi busses are moving billboards that are visible to commuters, pedestrians and motorists within the greater Cape Town area. Their frequency along high traffic routes ensure that brand creative and messaging is seen and assimilated by the target audience. Following the Birthday campaign, the restaurant brand has implemented a Spring campaign using the same, highly effective media platform.
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The recent Property Exhibition at East Point Shopping Centre in Ekurhuleni attracted hundreds of thousands of feet through the mall, and these shoppers were there both for retail needs and to engage with exhibitors, resulting in a successful event for all stakeholders. Trends that are affecting malls globally – including mass urbanization, e-commerce and the […]
Sanlam Targets Business Traveller with ‘Classic’ Lanseria International Outdoor Campaign
Johannesburg, August 2021 – South African financial services group Sanlam is looking to make a big impact with a niche, targeted audience, with an Airport Ads® campaign that is well-placed to drive increased levels of awareness of the Sanlam brand. The campaign has been rolled out at Lanseria International Airport to the north-west of Johannesburg, […]