Field Force, a division of the Provantage Media Group (PMG), is pleased to announce the promotion of Thandekile as General Manger. She joined PMG in 2015 as Regional Manager Gauteng and before taking up the position of GM, she was Senior Manager for three years. Field Force has 100 permanent staff and deploys over 4 […]
Nando’s celebrates Birthday and Spring
To celebrate 30 years of peri-peri, Nando’s used the powerful advertising impact of the MyCiTi bus to spread its birthday message. MyCiTi busses are moving billboards that are visible to commuters, pedestrians and motorists within the greater Cape Town area. Their frequency along high traffic routes ensure that brand creative and messaging is seen and assimilated by the target audience. Following the Birthday campaign, the restaurant brand has implemented a Spring campaign using the same, highly effective media platform.
You may also like:
Energy drink Reboost is making effective use of the Out of Home medium and driving greater brand awareness of its products through a ‘powerful’ Transit Ads™ Out of Home media campaign. The energy drink’s objective is to elevate the Reboost brand and, in turn, generate a greater market presence and awareness of availability across South […]
Lotto Powerball continues to advertise on TRANSIT.TV™ with great success. The tailor-made campaign package ensures that commuters are reminded of roll overs and different draws on their daily commute. TRANSIT.TV™ airs to an audience of over 13 million and operates in taxis, taxi ranks, train stations and bus stations across South Africa.