Leading airport media specialist company Airport Ads® recently implemented a campaign for mattress brand Serta. The activations campaign took place within OR Tambo International Airport’s domestic departures area, which services 5,5 million consumers annually. “Serta was looking to engage with an upper income audience in an environment where lack of sleep was prevalent. Air travellers […]
Nando’s takes the bus in Cape Town
Nando’s has renewed its MyCiTi bus branding campaign with Transit Ads™ until the end of 2018. The recent campaigns have been extremely successful, testament to the impact, frequency and ROI delivered by this highly visible medium. MyCiTi busses are large-scale, moving billboards that take brand message to commuters, pedestrians and motorists within the greater Cape Town area. Their frequency along high traffic routes ensures that the strong creative elicits the desired response from the target audience – keeping Nando’s top of mind.
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The rise of the Visionet network: Large format digital screens take over SA airports
Visionet™ from Airport Ads® (a Provantage company) is a large-format digital media platform available at key national airports in South Africa. With large-format digital Visionet screens in OR Tambo, Cape Town International, King Shaka International, Lanseria, and more recently, George Airport, reaching an audience of 1,2 million people monthly, the Visionet footprint is growing in […]
Transit Ads™ implements OOH campaign for SPAR Money Transfers
To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR has implemented an out of home campaign with Transit Ads™. Says John Goncalves of Transit Ads™, “SPAR has partnered with Transit Ads™ on a variety of marketing projects in the past, and now they’ve partnered with us to ensure that millions […]