IRT Media retains media rights to MyCiTi network for 11th year

IRT (Integrated Rapid Transport) Media, part of the Provantage family, has been awarded the exclusive advertising and media rights for the City of Cape Town’s highly successful MyCiTi Bus Rapid Transi …

Read more
Provantage launch Provantage Sport – Xhanti-Lomzi Nesi appointed as managing director

Provantage, a leader in integrated marketing solutions, has launched Provantage Sport, significantly expanding its reach into the expansive South African sports sponsorship and media arena, which is e …

Read more
Airport Ads launches The Atrium – 160sqm of large-format digital – at OR Tambo

Airport Ads®, one of the most innovative airport media companies in the Middle East and Africa Region (MEA) and part of the Provantage family of companies, has announced the launch of The Atrium, its …

Read more
From local to hyperlocal – Street-level media brightens up urban landscapes

Bus shelters, street poles, curbside dustbins, street name ads and shopping centre parking lots in South Africa’s major metropolitan areas are among the spaces via which Street Network (a Provantage c …

Read more
Bright lights, big engagement – Malls rise again in South African consumer culture

The Covid-19 pandemic and resulting lockdowns that wreaked havoc on the broader retail environment were amplified by looting during the July 2021 riots. Additionally, e-commerce and the largely subdue …

Read more
The rise of the Visionet network: Large format digital screens take over SA airports

Visionet™ from Airport Ads® (a Provantage company) is a large-format digital media platform available at key national airports in South Africa. With large-format digital Visionet screens in OR Tambo, …

Read more
Outdoor Network launches its first rotating digital billboard in East London

Outdoor Network, part of the Provantage family of companies and a leader in the digital and static billboard advertising market, has installed their 19th digital rotator in Beacon Bay, Eastern Cape. T …

Read more
Noordvaal school rugby secures major sponsorship deal with SDC Group to boost prestigious tournament

Noordvaal School Rugby is proud to announce that a three-year sponsorship deal has been secured with The SDC Group. The Noordvaal Rugby competition has a proud history as one of the oldest, biggest an …

Read more
Why LSM is giving way to SEM – How we live vs. what we have

ProActive™, the dedicated activation agency of leading marketing and Out of Home media owner, Provantage, consistently gathers measured insight into consumer habits, economic segments and behaviours. …

Read more