The commuter’s media journey – Transit Ads launches Commuter Chronicles Project

Transit AdsTM – South Africa’s largest transit media company – has launched the Commuter Chronicles Project. The project is a qualitative and quantitative study of commuters within the South African t …

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Digital Out of Home Advertising – The answer to a cookieless future?

Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in the future, hyp …

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Larger than life – Transit Ads invests in large format Digital Out of Home with Transit XL

Imagine you could expose your brand to millions of consumers, where captive audiences close to points of purchase in key commuter hubs have exhibited higher brain response to advertising campaigns and …

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Another digital milestone for Provantage

Provantage, a leader in Digital-Out-Of-Home (DOOH) innovations across Africa is excited to announce that it is currently the only media owner on the continent to have joined the Global Digital Out of …

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Travel is back – with brands advertising at airports benefiting

Travel is back on the agenda for many, and this is good news for advertisers looking to attract customers at airports and keep them engaged. Brands that dominated the airport space pre-covid are deman …

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Hollard Changemaker – Creativity and a little good makes a big change

Insurance provider Hollard has launched a boldly creative OOH campaign while taking on a social purpose mission in partnership with billboard industry leaders Outdoor Network and Street Network (part …

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Outdoor Network Announces Its First Digitised Billboard In The Western Cape

Outdoor Network’s new, high-definition, rotating digital site is strategically located on Koeberg Road in Milnerton – a key traffic location. According to Outdoor Network’s General Manager Thulani Dum …

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Why major advertisers are turning to spaza shops to promote their brands

We have leveraged our network to establish agreements with spaza owners across the country To reach the economic heart of townships, major advertisers have turned to Proactive’s Spaza Media, branding …

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Field Force: A sales and merchandising storm to be reckoned with

In a Post Covid-19 landscape accompanied with contracted consumer spending, the need for face-to-face sales and merchandising remains imperative for brands, if not more important than before. Ultimate …

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