Bright lights, big engagement – Malls rise again in South African consumer culture

The Covid-19 pandemic and resulting lockdowns that wreaked havoc on the broader retail environment were amplified by looting during the July 2021 riots. Additionally, e-commerce and the largely subdue …

Read more
The rise of the Visionet network: Large format digital screens take over SA airports

Visionet™ from Airport Ads® (a Provantage company) is a large-format digital media platform available at key national airports in South Africa. With large-format digital Visionet screens in OR Tambo, …

Read more
Outdoor Network launches its first rotating digital billboard in East London

Outdoor Network, part of the Provantage family of companies and a leader in the digital and static billboard advertising market, has installed their 19th digital rotator in Beacon Bay, Eastern Cape. T …

Read more
Noordvaal school rugby secures major sponsorship deal with SDC Group to boost prestigious tournament

Noordvaal School Rugby is proud to announce that a three-year sponsorship deal has been secured with The SDC Group. The Noordvaal Rugby competition has a proud history as one of the oldest, biggest an …

Read more
Why LSM is giving way to SEM – How we live vs. what we have

ProActive™, the dedicated activation agency of leading marketing and Out of Home media owner, Provantage, consistently gathers measured insight into consumer habits, economic segments and behaviours. …

Read more
Why LSM is giving way to SEM – How we live vs. what we have

ProActive™, the dedicated activation agency of leading marketing and Out of Home media owner, Provantage, consistently gathers measured insight into consumer habits, economic segments and behaviours. …

Read more
Provantage evolves into an integrated media and marketing powerhouse

Since its inception in 2003, Provantage Media Group has grown exponentially, establishing itself as one of the top Out of Home Media specialist companies in Africa. In a fast-moving, fluid industry, P …

Read more
The commuter’s media journey – Transit Ads launches Commuter Chronicles Project

Transit AdsTM – South Africa’s largest transit media company – has launched the Commuter Chronicles Project. The project is a qualitative and quantitative study of commuters within the South African t …

Read more
Digital Out of Home Advertising – The answer to a cookieless future?

Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in the future, hyp …

Read more