Why major advertisers are turning to spaza shops to promote their brands

We have leveraged our network to establish agreements with spaza owners across the country To reach the economic heart of townships, major advertisers have turned to Proactive’s Spaza Media, branding …

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Field Force: A sales and merchandising storm to be reckoned with

In a Post Covid-19 landscape accompanied with contracted consumer spending, the need for face-to-face sales and merchandising remains imperative for brands, if not more important than before. Ultimate …

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Big, bold and bright: Outdoor Network boosts digital presence in Johannesburg with new large format full-motion digital site

Providing advertisers with impactful ways to engage with audiences, Outdoor Network, a division of Provantage, adds a fourth large format LED to their digital billboard network. Located on the ma …

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Outdoor Network continues to grow 3 x 6 digital network with the latest addition of the first high-quality rotator billboard in Rustenburg.

As a leader in the industry, Outdoor Network, a division of Provantage Media Group, continues to grow its national footprint and digital-focused development strategy with the latest accomplishment of …

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Thandekile Mosepele appointed as GM Operations: Field Force

Field Force, a division of the Provantage Media Group (PMG), is pleased to announce the promotion of Thandekile as General Manger. She joined PMG in 2015 as Regional Manager Gauteng and before taking …

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Provantage Media Group changing lives, communities by investing in early childhood development

PMG is a leading marketing services group started in 2003 with operations in nine African countries and the UAE. Provantage Media Group (PMG) is partnering with Ekukhanyeni Relief Project to support t …

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Evolving OOH in a time of growth

The OOH industry is set for substantial growth that will drive the modernisation of mediums and environments in the coming years. OOH is a well-established feature of the African marketing and media l …

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Street Furniture Is An Effective Advertising Platform For Brands

It’s well understood that advertising close to the point of sale, drives purchasing decisions. Street furniture is effective because it dominates in suburban areas, whilst zoning regulations preclude …

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Women in The Media perspectives: Lessons learned

I am fortunate to have had the opportunity to work with amazing people who have shaped me in numerous ways. One industry project I am particularly proud of was being part of the team that established …

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