Bright lights, big engagement – Malls rise again in South African consumer culture

The Covid-19 pandemic and resulting lockdowns that wreaked havoc on the broader retail environment were amplified by looting during the July 2021 riots. Additionally, e-commerce and the largely subdue …

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Disruption ahead: Planning for the ‘big switch’ in TV

[PRESS OFFICE] South Africa faces what is arguably the biggest disruption to the media industry in decades – the final switch from analogue to digital television. Media strategy needs to plan for a po …

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Showmax stimulates viewer interest with Lebo M – Coming Home campaign on Mall TV

Showmax has matched its target audience with the ideal environment in which to engage it, in a nationwide MALL ADS™ campaign to promote the airing of a new reality TV show. ‘Lebo M – Coming Home’ take …

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Cell C Captures Hearts and Minds Through Digital OOH Mall Campaign

Mobile operator Cell C partnered with MALL ADS™ towards the end of last year to generate awareness around an attractive summer promotion it ran across South Africa. Cell C’s ‘Summer Recharge’ campaign …

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MALL ADS Re-Launches MALL TV for Mass Market Audience

Mall Ads™ has re-launched Mall TV™, with a renewed focus on targeting the mass market segment of the South African population. https://www.youtube.com/embed/Y7c0kNb0Uio In strengthening the Mall TV of …

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Land Rover and Jaguar partner with Mall Ads to drive vehicle sales

A Land Rover dealership in the south of Johannesburg has amplified its sales campaign this quarter by partnering with Mall Ads to drive greater shopper engagement with the Land Rover and Jaguar car br …

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Mall Ads ‘Drives’ Car Sales with Umlazi Mega City Car Expo

Mall Ads™ has continued its drive to innovate and remain the industry’s market leaders in the non-GLA space, with another successful staging of an expo that delivered both tangible results for …

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Mall Ads implements Property Expo in collaboration with East Point Shopping Centre

The recent Property Exhibition at East Point Shopping Centre in Ekurhuleni attracted hundreds of thousands of feet through the mall, and these shoppers were there both for retail needs and to engage w …

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The Born Free Barbers leverage Pop-Up concept in partnership with Mall Ads

Innovative hair salon, The Born Free Barbers, has opted for an out-of-the-box marketing solution and is leveraging the power of the pop-up store concept at East Point Shopping Centre in Boksburg, in p …

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