Cadbury Strikes ‘Sweet’ Deal with Outdoor Network for Impactful Easter Campaign

How do brands best deliver impact and amplify their message during a seasonal and holiday periods, particularly when a campaign is targeting a specific event? Simple. Through the medium of Out of Home …

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The Evolution of the Billboard – A look at the growth of Digital Billboards in South Africa – By Jacques Du Preez, CEO Provantage Media Group

As we all know by now, the traditional billboard has evolved and we have seen a rapid expansion of digital roadside billboards in the South African urban landscape. Around seven years ago there were o …

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