ProActive provides strategic route to market into informal trade

ProActive™ understands that getting product into baskets requires thorough strategy and integrated campaigns. As such, the activations agency provides a key service within the route to market chain, t …

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Provantage Media Group acquires majority stake in Global Outdoor Systems

Leading out-of-home company Provantage Media Group is proud to announce that they have acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a la …

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What are activations without ROI?

Peter KohlÖffel of ProActive™ unpacks the importance of measuring activations, in terms of return on investment across all elements – growth in sales, growth in customer base, brand assimilation, bran …

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ProActive™ Campaign drives positive engagement for Halls

Being in the right place at the right time forms the cornerstone for the kind of experiential marketing strategy that ensures campaign success. This was an integral part of a campaign recently impleme …

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ProActive™ Shoppa Shows continue to drive sales for MTN

ProActive™ recently implemented another highly successful MTN Shoppa Show campaign, this time in Limpopo, North West and Gauteng provinces. The over-arching objectives of the MTN Shoppa Shows are to c …

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Creating ‘big brand love’ with the right activation partner

Activations have a great track record when it comes to boosting the bottom line – which may be why marketers love them. In April this year, the ANA Brand Activation Conference in Chicago showed that t …

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ProActive™ in-store campaign drives sales for Joekels’ Tea Brands

Joekels Tea Packers recently partnered with ProActive™ to drive sales and grow awareness of its Teeco and Laager tea brands. ProActive™ rolled out a successful in-store sampling and promotions campaig …

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ProActive™ in-store campaign drives sales for Joekels’ Tea Brands

Joekels Tea Packers recently partnered with ProActive™ to drive sales and grow awareness of its Teeco and Laager tea brands. ProActive™ rolled out a successful in-store sampling and promotions campaig …

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ProActive™ promotes road safety awareness for the Automobile Association

With the objective of promoting road safety awareness amongst pedestrians, the Automobile Association (AA) commissioned ProActive™ to implement a nationwide campaign. The focus of the campaign is pede …

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