John Faia, GM of Mall Ads explains the reason why brands benefit from advertising within the mall environment. Malls are unique, ever-changing spaces that are more than the sum of their stores. According to McKinsey & Company, the mall landscape is about experiences as much as it is about shopping – and brands that understand […]
ProActive provides strategic route to market into informal trade
ProActive™ understands that getting product into baskets requires thorough strategy and integrated campaigns. As such, the activations agency provides a key service within the route to market chain, that of taking product to spaza shops and informal trade not easily reached. The team of specialist Brand Ambassadors buy stock from wholesalers and transport it to spaza shops, put up point of sale, provide other branded collateral and ensures that the product stands out. It is a push-pull strategy that supports wholesalers and services spazas closing the loop and driving sales. This service, coupled with in-store activations and sampling campaigns ensures that the brand rises above the clutter, stands out beside its competitors and reaches sales objectives.
You may also like:
Golfers and luxury brands: a match made on the golf course
Understanding what golfers want is the best way for brands to reach this highly desirable target market. Golf Ads™ Director Johan Scholtz reveals who plays golf in South Africa today, and how best to engage with these high-income individuals. The golf course is still one of the best and safest places for South Africans to […]
Airport Ads® celebrates its first year of exclusive media rights at Lanseria
Airport Ads®, a division of leading out of home company Provantage Media Group is celebrating the completion of its first full year of holding sole media rights for all advertising opportunities within the Lanseria International Airport precinct. The airport, situated north of Johannesburg, serves 2 million passengers per annum, 40 000 of which are international […]