Chris Hitchings, Director: Human Capital and Special Projects at Provantage Media Group (PMG) has been appointed a member of the Executive Committee. In his role as Human Capital Director, Hitchings is responsible for an over-arching group strategy of transformation. This includes driving a people centred and inclusive culture across the organisation, ensuring a more robust […]
ProActive provides strategic route to market into informal trade
ProActive™ understands that getting product into baskets requires thorough strategy and integrated campaigns. As such, the activations agency provides a key service within the route to market chain, that of taking product to spaza shops and informal trade not easily reached. The team of specialist Brand Ambassadors buy stock from wholesalers and transport it to spaza shops, put up point of sale, provide other branded collateral and ensures that the product stands out. It is a push-pull strategy that supports wholesalers and services spazas closing the loop and driving sales. This service, coupled with in-store activations and sampling campaigns ensures that the brand rises above the clutter, stands out beside its competitors and reaches sales objectives.
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