Airport Ads®, one of the most innovative airport media companies in the Middle East and Africa Region (MEA) and part of the Provantage family of companies, has announced the launch of The Atrium, its latest digital airport media solution situated within the International Arrivals Atrium at Johannesburg OR Tambo International Airport. The power of digital […]
ProActive provides strategic route to market into informal trade
ProActive™ understands that getting product into baskets requires thorough strategy and integrated campaigns. As such, the activations agency provides a key service within the route to market chain, that of taking product to spaza shops and informal trade not easily reached. The team of specialist Brand Ambassadors buy stock from wholesalers and transport it to spaza shops, put up point of sale, provide other branded collateral and ensures that the product stands out. It is a push-pull strategy that supports wholesalers and services spazas closing the loop and driving sales. This service, coupled with in-store activations and sampling campaigns ensures that the brand rises above the clutter, stands out beside its competitors and reaches sales objectives.
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Johannesburg, August 2021 – South African financial services group Sanlam is looking to make a big impact with a niche, targeted audience, with an Airport Ads® campaign that is well-placed to drive increased levels of awareness of the Sanlam brand. The campaign has been rolled out at Lanseria International Airport to the north-west of Johannesburg, […]
PASTA POLANA POWA TOWAS CREATE IMPACT IN COMMUTER ENVIRONMENT
Johannesburg, July 2021 – Namibian food brand Pasta Polana is making a big statement in the South African commuter environment with a Transit Ads campaign that looks set to generate greater awareness of this brand and its pasta products. With a focus on high visibility and impact, Pasta Polana is making effective use of the […]