ProActive™ recently implemented another highly successful MTN Shoppa Show campaign, this time in Limpopo, North West and Gauteng provinces. The over-arching objectives of the MTN Shoppa Shows are to continue to increase brand awareness and to familiarise and educate consumers about products offered by the cell phone network. All of which have not only been […]
ProActive™ in-store campaign drives sales for Joekels’ Tea Brands
Joekels Tea Packers recently partnered with ProActive™ to drive sales and grow awareness of its Teeco and Laager tea brands. ProActive™ rolled out a successful in-store sampling and promotions campaign for the brands within 10 Shoprite supermarkets located across the Western Cape.
The campaign was rolled out as a one-day trial, as part of a winter product drive. ProActive™ brand ambassadors offered consumers in the grocery store environment the opportunity to build a personal relationship with the tea brands. Consumers were happy to receive the free samples of Teeco and Laager, particularly because the campaign was strategically implemented on a cold day in the Western Cape. The sampling drive provided the perfect opportunity for consumers to compare the Laager and Teeco teas to other brands they were familiar with.
The campaign objectives were to create brand awareness, provide the opportunity for consumers to try the products and also maximise sales. All of which were successfully met. Over 700 tea packs were sold during the one-day activation with the overall feeling amongst consumers being that Laager and Teeco tea is affordable and offers great value for money.
For more information on how ProActive™ can activate your brand contact Peter KohlÖffel on 0861 776 826 or pk@provantage.co.za or go to www.provantage.co.za/ProActive or follow @ProvantageSA
You may also like:
Bright lights, big engagement – Malls rise again in South African consumer culture
The Covid-19 pandemic and resulting lockdowns that wreaked havoc on the broader retail environment were amplified by looting during the July 2021 riots. Additionally, e-commerce and the largely subdued economic climate which immediately followed, left South African shopping malls with significantly lower traffic levels and turnover between 2020 and early 2022. But South Africans – […]
Mall Talkers key touchpoint at Mall of the South
To increase sales for their tenants over the Mother’s Day and Father’s Day periods, Mall of the South embarked on a competition campaign. Mall Talkers were used as a key touchpoint in the strategy to successfully inform shoppers of the competition. The Mall Talkers element worked extremely well in creating awareness and keeping the competition […]