Provantage, a leader in integrated marketing solutions, has launched Provantage Sport, significantly expanding its reach into the expansive South African sports sponsorship and media arena, which is estimated to generate around R40-45 billion in annual revenue through activations, sponsorship, media rights, ticketing and hospitality locally. Heading up Provantage Sport as managing director is Xhanti-Lomzi Nesi, […]
ProActive™ in-store campaign drives sales for Joekels’ Tea Brands
Joekels Tea Packers recently partnered with ProActive™ to drive sales and grow awareness of its Teeco and Laager tea brands. ProActive™ rolled out a successful in-store sampling and promotions campaign for the brands within 10 Shoprite supermarkets located across the Western Cape.
The campaign was rolled out as a one-day trial, as part of a winter product drive. ProActive™ brand ambassadors offered consumers in the grocery store environment the opportunity to build a personal relationship with the tea brands. Consumers were happy to receive the free samples of Teeco and Laager, particularly because the campaign was strategically implemented on a cold day in the Western Cape. The sampling drive provided the perfect opportunity for consumers to compare the Laager and Teeco teas to other brands they were familiar with.
The campaign objectives were to create brand awareness, provide the opportunity for consumers to try the products and also maximise sales. All of which were successfully met. Over 700 tea packs were sold during the one-day activation with the overall feeling amongst consumers being that Laager and Teeco tea is affordable and offers great value for money.
For more information on how ProActive™ can activate your brand contact Peter KohlÖffel on 0861 776 826 or pk@provantage.co.za or go to www.provantage.co.za/ProActive or follow @ProvantageSA
You may also like:
Coke engages consumers with Airport Ads® at Polokwane International Airport
World number one soft drinks brand Coca-Cola has commissioned Airport Ads® to implement its ‘Enjoy the Feeling’ campaign at Polokwane International Airport, making it one of the very first brands to take advantage of advertising opportunities available at the airport. With its close proximity to the SADC region, modern infrastructure, superb facilities and professional service […]
Mall Ads brings Playworks Pop Up store to Musgrave Centre
Mall Ads™ continues to unlock income opportunities within the mall environment for both clients and landlords, this time through an entertainment Pop Up store at Musgrave Centre in KwaZulu-Natal for teambuilding company Playworks. Strategically situated in the food court area of the high foot traffic mall, Playworks brings Laser Tag and Escape Room fun to […]