Joekels Tea Packers recently partnered with ProActive™ to drive sales and grow awareness of its Teeco and Laager tea brands. ProActive™ rolled out a successful in-store sampling and promotions campaign for the brands within 10 Shoprite supermarkets located across the Western Cape.
The campaign was rolled out as a one-day trial, as part of a winter product drive. ProActive™ brand ambassadors offered consumers in the grocery store environment the opportunity to build a personal relationship with the tea brands. Consumers were happy to receive the free samples of Teeco and Laager, particularly because the campaign was strategically implemented on a cold day in the Western Cape. The sampling drive provided the perfect opportunity for consumers to compare the Laager and Teeco teas to other brands they were familiar with.
The campaign objectives were to create brand awareness, provide the opportunity for consumers to try the products and also maximise sales. All of which were successfully met. Over 700 tea packs were sold during the one-day activation with the overall feeling amongst consumers being that Laager and Teeco tea is affordable and offers great value for money.