This ‘Airport Classic’ campaign is in the form of an eye-catching 27m (width) x 2.5m (height) brand presence covering one side of the Domestic Arrivals terminal corridor at Cape Town International Airport.
Adding to the effectiveness of the Shimansky advert is the fact that Airport Ads has added new LED lighting to the space to increase visibility and maximise illumination, whilst at the same time eliminating any potential ‘dead spots’, making this platform even more prominent and likely to grab the attention and engage travellers passing through Cape Town International.
Shimansky has several stores across South Africa and recently opened a boutique on New York’s iconic Fifth Avenue, which it advertises on the site at Cape Town International. The creative execution includes the Shimansky Cape Town – New York branding to announce this great opening and expansion of the brand to service a broader international audience that will now have the opportunity to learn more about their South African roots and the genesis of Shimansky’s iconic designs in New York.
The ‘Airport Classic’ site introduces the Shimansky brand to visitors travelling to South Africa for the first time and features its most iconic designs, such as the Millennium® diamond ring, as well as a range of premium yellow diamonds and tanzanite, which Shimansky also specialises in.
“Not only is Airport Ads able to deliver high traffic volumes, captive audiences and upper LSM consumers, but also has an inventory of high-impact airport advertising solutions that lend themselves to increased levels of awareness and brand recall,” says Mzi Deliwe, Deputy CEO of PMG and Head of Airport Ads. “Shimansky has taken advantage of the targeted reach our sites offer, with the new lighting installed at the site assisting in elevating the brand stature even further.”
Airport Ads is embarking on a similar illumination project in the baggage collection area in the International Arrivals terminal at O.R. Tambo International Airport in Johannesburg, in a bid to provide brands with an even more attractive airport advertising proposition.