Standard Bank Campaign Drives Awareness of its Pro-Am Series Where It Counts – On the Golf Course
.tb-gallery ul{list-style:none;margin:0 0 1.5em 0;padding:0}.tb-gallery__cell{margin:0 !important;position:relative}.tb-gallery--grid{display:grid;grid-auto-rows:auto !important}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-brick__content{height:100%;position:absolute;top:0}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell{grid-row-end:unset !important;position:relative}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::before{content:"";display:inline-block;padding-bottom:100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::marker{content:""}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}.tb-gallery--grid--nocrop img{height:auto !important;width:auto !important}.tb-gallery--grid--nocrop .tb-gallery__cell{align-self:end}.tb-gallery--grid--nocrop .tb-brick__content{height:100%}.tb-gallery--collage{display:grid;grid-template-columns:repeat(12, 1fr)}.tb-gallery--collage .tb-brick__content{height:100%}.tb-gallery--collage img{height:100% !important}.tb-gallery--masonry{display:grid;grid-row-gap:0;grid-auto-rows:1px;opacity:0}.tb-gallery--masonry .tb-brick__content{position:relative}.tb-gallery--masonry .tb-brick__content img,.tb-gallery--masonry .tb-brick__content iframe,.tb-gallery--masonry .tb-brick__content video{-o-object-fit:cover;object-fit:cover;width:100% !important;display:block}.tb-gallery__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);padding:5px 2px;text-align:center;color:#333}.tb-gallery__caption:empty{background:transparent !important}.tb-gallery .tb-brick__content figure{height:100%}.tb-gallery img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover;vertical-align:bottom}#left-area ul.tb-gallery{list-style-type:none;padding:0} .tb-gallery[data-toolset-blocks-gallery="1c541d5609723897e57295564c037c56"] .tb-gallery__caption { bottom: 5px; } .tb-gallery[data-toolset-blocks-gallery="1c541d5609723897e57295564c037c56"] .tb-gallery--masonry { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr) minmax(0, 1fr) minmax(0, 1fr);grid-column-gap: 5px; } .tb-gallery[data-toolset-blocks-gallery="1c541d5609723897e57295564c037c56"] .tb-gallery--masonry .tb-brick__content { padding: 0 0 5px 0; } @media only screen and (max-width: 781px) { .tb-gallery ul{list-style:none;margin:0 0 1.5em 0;padding:0}.tb-gallery__cell{margin:0 !important;position:relative}.tb-gallery--grid{display:grid;grid-auto-rows:auto !important}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-brick__content{height:100%;position:absolute;top:0}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell{grid-row-end:unset !important;position:relative}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::before{content:"";display:inline-block;padding-bottom:100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::marker{content:""}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}.tb-gallery--grid--nocrop img{height:auto !important;width:auto !important}.tb-gallery--grid--nocrop .tb-gallery__cell{align-self:end}.tb-gallery--grid--nocrop .tb-brick__content{height:100%}.tb-gallery--collage{display:grid;grid-template-columns:repeat(12, 1fr)}.tb-gallery--collage .tb-brick__content{height:100%}.tb-gallery--collage img{height:100% !important}.tb-gallery--masonry{display:grid;grid-row-gap:0;grid-auto-rows:1px;opacity:0}.tb-gallery--masonry .tb-brick__content{position:relative}.tb-gallery--masonry .tb-brick__content img,.tb-gallery--masonry .tb-brick__content iframe,.tb-gallery--masonry .tb-brick__content video{-o-object-fit:cover;object-fit:cover;width:100% !important;display:block}.tb-gallery__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);padding:5px 2px;text-align:center;color:#333}.tb-gallery__caption:empty{background:transparent !important}.tb-gallery .tb-brick__content figure{height:100%}.tb-gallery img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover;vertical-align:bottom}#left-area ul.tb-gallery{list-style-type:none;padding:0} .tb-gallery[data-toolset-blocks-gallery="1c541d5609723897e57295564c037c56"] .tb-gallery__caption { bottom: 5px; } .tb-gallery[data-toolset-blocks-gallery="1c541d5609723897e57295564c037c56"] .tb-gallery--masonry { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr) minmax(0, 1fr) minmax(0, 1fr);grid-column-gap: 5px; } .tb-gallery[data-toolset-blocks-gallery="1c541d5609723897e57295564c037c56"] .tb-gallery--masonry .tb-brick__content { padding: 0 0 5px 0; }  } @media only screen and (max-width: 599px) { .tb-gallery ul{list-style:none;margin:0 0 1.5em 0;padding:0}.tb-gallery__cell{margin:0 !important;position:relative}.tb-gallery--grid{display:grid;grid-auto-rows:auto !important}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-brick__content{height:100%;position:absolute;top:0}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell{grid-row-end:unset !important;position:relative}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::before{content:"";display:inline-block;padding-bottom:100%}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) .tb-gallery__cell::marker{content:""}.tb-gallery--grid:not(.tb-gallery--grid--nocrop) img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover}.tb-gallery--grid--nocrop img{height:auto !important;width:auto !important}.tb-gallery--grid--nocrop .tb-gallery__cell{align-self:end}.tb-gallery--grid--nocrop .tb-brick__content{height:100%}.tb-gallery--collage{display:grid;grid-template-columns:repeat(12, 1fr)}.tb-gallery--collage .tb-brick__content{height:100%}.tb-gallery--collage img{height:100% !important}.tb-gallery--masonry{display:grid;grid-row-gap:0;grid-auto-rows:1px;opacity:0}.tb-gallery--masonry .tb-brick__content{position:relative}.tb-gallery--masonry .tb-brick__content img,.tb-gallery--masonry .tb-brick__content iframe,.tb-gallery--masonry .tb-brick__content video{-o-object-fit:cover;object-fit:cover;width:100% !important;display:block}.tb-gallery__caption{position:absolute;bottom:0;width:100%;background:rgba(255,255,255,0.6);padding:5px 2px;text-align:center;color:#333}.tb-gallery__caption:empty{background:transparent !important}.tb-gallery .tb-brick__content figure{height:100%}.tb-gallery img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover;vertical-align:bottom}#left-area ul.tb-gallery{list-style-type:none;padding:0} .tb-gallery[data-toolset-blocks-gallery="1c541d5609723897e57295564c037c56"] .tb-gallery__caption { bottom: 5px; } .tb-gallery[data-toolset-blocks-gallery="1c541d5609723897e57295564c037c56"] .tb-gallery--masonry { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr) minmax(0, 1fr) minmax(0, 1fr);grid-column-gap: 5px; } .tb-gallery[data-toolset-blocks-gallery="1c541d5609723897e57295564c037c56"] .tb-gallery--masonry .tb-brick__content { padding: 0 0 5px 0; }  } 
Johannesburg, October 2021 – Financial services group Standard Bank has covered all its bases with an Out of Home (OOH) advertising campaign targeted squarely at the South African golf audience.
This, in partnership with Golf Ads, the golf media specialists and a division of Provantage Media Group.
The campaign objective in this case is targeted at driving awareness of the Standard Bank Pro-Am series, which aims to support the development of female golfers at grassroots level and empower talented professionals by creating opportunities for more playing time. The campaign launched in August this year, to coincide with Women’s Month.
Standard Bank opted for impact and high-recall objectives through the combination of digital and static golf course advertising. This takes the form of a national campaign on Golf TVTM coupled with on-course ball washers and clocks branding while extending its reach further to include to mini-billboard sites at key golfing destinations in Gauteng.
The various golf media platforms the brand has selected enables it to target golfers and those simply visiting golf clubs for other reasons including meals and entertainment – a captive audience that is relaxed, economically agile, and traditionally sits in the upper-income bracket.
Golf TV™ is a live high-definition digital TV network placed in multiple locations throughout 60 golf clubs nationally, with multiple screens in various high dwell areas throughout these clubs, which guarantees maximum viewing and exposure, and high levels of brand recall.
Digital OOH allows for multiple creative executions to be used with no media production cost. It provides advertisers with the opportunity to deliver time and location relevant messaging, which, when coupled to high-impact static, delivers a highly effective result.
“The fact that Standard Bank has opted for a national digital place-based network, bolstered by static golf course advertising in South Africa’s economic heartbeat, means it is able to achieve incredible reach with this campaign,” says Johan Scholtz, Head of Golf Ads and Provantage Media Group Chief Financial Officer. “In fact, the Golf TV™ campaign, alone, will see Standard Bank reach over 370,000 viewers a month, making for a significant return on advertising spend.”
You may also like:
Johannesburg, November 2021 – Insurance and funeral service provider AVBOB has undertaken a national, geographically targeted approach to ensure maximum Out of Home (OOH) media exposure in partnership with billboard industry leader Outdoor Network. AVBOB’s marketing agency booked 130 strategically selected sites across South Africa, leveraging Outdoor Network’s national footprint across a range of metropolitan […]
Read more
Johannesburg, August 2021 – Provantage Media Group (PMG) is strengthening its presence in South Africa’s judicial capital Bloemfontein, thanks to a transformative piece of business won by its division Street Network. Street Network was recently awarded rights for the next five years to erect street pole advertising in various key locations within Bloemfontein by the […]
Read more
Joekels Tea Packers recently partnered with ProActive™ to drive sales and grow awareness of its Teeco and Laager tea brands. ProActive™ rolled out a successful in-store sampling and promotions campaign for the brands within 10 Shoprite supermarkets located across the Western Cape. The campaign was rolled out as a one-day trial, as part of a winter product drive. ProActive™ brand […]
Read more
