Golf Ads™ is proud to announce the launch of a brand new promotional segment on Golf TV™ – the Golf Equipment Segment. The segment is specifically designed to showcase golfing equipment, which is extremely relevant to the golfing audience. The Equipment Segment is a new feature on the digital television network, which flights in golf […]
Studio Universal implements campaign with Transit Ads™
DStv channel Studio Universal has once again hopped onto Transit Ads™ platforms with a nationwide campaign that promotes the channel and the movies that are aired on it.
The messaging and the creative are being showcased on taxis, on TRANSIT.TV™ as well as in train stations. The brand continues to reap the benefits of Transit Ads™ solutions – access to the desired target market as well as reach, frequency, visibility and engagement are all objectives that are successfully met through this strategy.
The campaign incorporates a number of touchpoints along the commuter journey to ensure that there is engagement with the brand and the messaging, in an environment that is captive and has long dwell times. The combination of static branding as well as digital enhances brand assimilation and further cements brand affiliation.
For more information on how Transit Ads™ can take your brand messaging to the consumer, contact Hugh Wilson on 0861 776 826 or hugh@provantage.co.za or DM @TransitAds_
You may also like:
ProActive™ promotes road safety awareness for the Automobile Association
With the objective of promoting road safety awareness amongst pedestrians, the Automobile Association (AA) commissioned ProActive™ to implement a nationwide campaign. The focus of the campaign is pedestrians, who, according to statistics, comprise around 40% of all road fatalities annually in South Africa. The campaign strategy is to educate pedestrians about the importance of adhering […]
Sorbet Catches the Eye with Memorable Street Furniture Campaign
Johannesburg, September 2021 – Beauty therapy brand Sorbet is using eye-catching colours and striking creative to drive greater brand awareness, with a bus shelter campaign designed to grab the attention of commuters and remain top of mind. This, in partnership with Street Network, with which it has partnered for a six-month campaign that has been […]