Airport Ads has significantly strengthened its Visionet™ – Southern Africa’s largest indoor airport screen – network with the addition of a new large format digital Out of Home site at O.R. Tambo International Airport (ORTIA) in Johannesburg. In doing so, it has responded to market demand and its customers’ growing need for a greater digital […]
Studio Universal implements campaign with Transit Ads™
DStv channel Studio Universal has once again hopped onto Transit Ads™ platforms with a nationwide campaign that promotes the channel and the movies that are aired on it.
The messaging and the creative are being showcased on taxis, on TRANSIT.TV™ as well as in train stations. The brand continues to reap the benefits of Transit Ads™ solutions – access to the desired target market as well as reach, frequency, visibility and engagement are all objectives that are successfully met through this strategy.
The campaign incorporates a number of touchpoints along the commuter journey to ensure that there is engagement with the brand and the messaging, in an environment that is captive and has long dwell times. The combination of static branding as well as digital enhances brand assimilation and further cements brand affiliation.
For more information on how Transit Ads™ can take your brand messaging to the consumer, contact Hugh Wilson on 0861 776 826 or hugh@provantage.co.za or DM @TransitAds_
You may also like:
Showmax goes big with Airport Ads at Cape Town International
Showmax has made a big statement in partnership with Airport Ads by unveiling an eye-catching large format building wrap at Cape Town International Airport. The building wrap is part of a four-month Showmax campaign and is situated on the exterior of the airport’s parking garage, facing the road that exits the airport precinct – a […]
Mall Ads connects Ford with consumers
Studies show that 85% of consumers like to touch and feel a product before buying it. With this insight, Ford showcased its new high-end models at East Point Shopping Centre in Boksburg, Ekurhuleni. Brands need to focus on experiential campaigns that resonate with and are relevant to a specific target market and the Ford campaign […]