Intercity passenger services operator Africa People Movers is engaging with its desired consumer audience through a multiple mall campaign implemented by Mall Ads™. The campaign is running within twelve malls nationally and is drawing the attention of shoppers via Mall Talkers. Mall Talkers are offered across a carefully selected mall location base, delivering the best […]
TAG in full swing with Golf TV
With their latest campaign, luxury brand TAG Heuer is strategically engaging with an affluent, discerning and financially fit audience. The brand is reaching golfers in the captive golf environment via a live analogue clock flighted on digital television channel Golf TV™.
The flighting of the live analogue clock is interspersed with programming that is pertinent to the audience, and includes general, financial and sports news. the golf environment provides unique OOH opportunities for targeting high net-worth individuals and enhancingbrand assimilation.
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Bus shelters, street poles, curbside dustbins, street name ads and shopping centre parking lots in South Africa’s major metropolitan areas are among the spaces via which Street Network (a Provantage company) has adopted a “hyperlocal” advertising approach to connect with pedestrians, shoppers and commuters in their urban and suburban backyards. Simply put, hyperlocal targets an […]
Mall Ads ‘Drives’ Car Sales with Umlazi Mega City Car Expo
Mall Ads™ has continued its drive to innovate and remain the industry’s market leaders in the non-GLA space, with another successful staging of an expo that delivered both tangible results for its exhibitors and an improved mall experience for customers. On this occasion, Umlazi Mega City near Durban in KwaZulu-Natal was the venue for the […]