Mobile operator Cell C partnered with MALL ADS™ towards the end of last year to generate awareness around an attractive summer promotion it ran across South Africa. Cell C’s ‘Summer Recharge’ campaign ran on MALL TV across 11 mid-income malls over a three-month period, as Cell C looked to take advantage of the Christmas shopping […]
TAG in full swing with Golf TV
With their latest campaign, luxury brand TAG Heuer is strategically engaging with an affluent, discerning and financially fit audience. The brand is reaching golfers in the captive golf environment via a live analogue clock flighted on digital television channel Golf TV™.
The flighting of the live analogue clock is interspersed with programming that is pertinent to the audience, and includes general, financial and sports news. the golf environment provides unique OOH opportunities for targeting high net-worth individuals and enhancingbrand assimilation.
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