Provantage, a leader in integrated marketing solutions, has launched Provantage Sport, significantly expanding its reach into the expansive South African sports sponsorship and media arena, which is estimated to generate around R40-45 billion in annual revenue through activations, sponsorship, media rights, ticketing and hospitality locally. Heading up Provantage Sport as managing director is Xhanti-Lomzi Nesi, […]
Transit Ads™ drives BUCO message to Consumers
Branded taxis throughout the country’s nine provinces are driving the messaging within urban and per-urban areas, ensuring that the target audience is aware of the merger and the rebrand. Five different creatives keep the messaging eye-catching, relevant and informative and appears on both exterior and interior branding.
“Taxis provide an ideal opportunity for bringing brand messaging and information to commuters, motorists and pedestrians. Transit Ads’™ wide-reaching, nationwide footprint means that a large number of taxis penetrate areas where other forms of advertising are lacking. These taxis travel the same routes daily and are also seen by the same consumers daily. So in terms of getting a message across to the targeted audience, nothing beats taxi advertising,” explains Hugh Wilson, National Sales Manager: Transit Ads™.
The entire campaign is being amplified through an additional touchpoint – TRANSIT.TV™. The TRANSIT.TV™ element of the strategy consists of content that features DIY tips that are relevant to the audience. The digital television network is providing BUCO with another key touchpoint for effective engagement and communication.
For more information on how Transit Ads™ can take your brand messaging to the consumer, contact Hugh Wilson on 0861 776 826 or firstname.lastname@example.org or DM @TransitAds_
You may also like:
PMG is a leading marketing services group started in 2003 with operations in nine African countries and the UAE. Provantage Media Group (PMG) is partnering with Ekukhanyeni Relief Project to support two of the 10 additional early childhood development centres that the project is taking on. PMG believes it is critical to invest in the […]
2018 has been a year of change for Global Out of Home Media – a division of the Provantage Media Group – in which it has implemented and put in place foundations upon which to capitalise on its market-leading position in the African market and deliver tangible results for its customers. A key element in […]