Since its inception in 2003, Provantage Media Group has grown exponentially, establishing itself as one of the top Out of Home Media specialist companies in Africa. In a fast-moving, fluid industry, Provantage Media Group will now rebrand, streamlining its name to Provantage, and positioning itself as a multifaceted marketing services business. Provantage’s Out of Home […]
Transit Ads™ drives BUCO message to Consumers
Transit Ads™ has implemented a nationwide campaign to spread the messaging that Penny Pinchers and BUCO have merged to become BUCO.
Branded taxis throughout the country’s nine provinces are driving the messaging within urban and per-urban areas, ensuring that the target audience is aware of the merger and the rebrand. Five different creatives keep the messaging eye-catching, relevant and informative and appears on both exterior and interior branding.
“Taxis provide an ideal opportunity for bringing brand messaging and information to commuters, motorists and pedestrians. Transit Ads’™ wide-reaching, nationwide footprint means that a large number of taxis penetrate areas where other forms of advertising are lacking. These taxis travel the same routes daily and are also seen by the same consumers daily. So in terms of getting a message across to the targeted audience, nothing beats taxi advertising,” explains Hugh Wilson, National Sales Manager: Transit Ads™.
The entire campaign is being amplified through an additional touchpoint – TRANSIT.TV™. The TRANSIT.TV™ element of the strategy consists of content that features DIY tips that are relevant to the audience. The digital television network is providing BUCO with another key touchpoint for effective engagement and communication.
For more information on how Transit Ads™ can take your brand messaging to the consumer, contact Hugh Wilson on 0861 776 826 or hugh@provantage.co.za or DM @TransitAds_
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