Lotto Powerball continues to advertise on TRANSIT.TV™ with great success. The tailor-made campaign package ensures that commuters are reminded of roll overs and different draws on their daily commute. TRANSIT.TV™ airs to an audience of over 13 million and operates in taxis, taxi ranks, train stations and bus stations across South Africa.
WATCH – Shamy Naidu on why brands are making a lot more use of train station advertising
Shamy Naidu, Executive at Transit Ads recently had a chat with the FM Redzone and Arye Kellman on the topic of why brands are making increased use of train station advertising.
Shamy notes how approximately 21,5 million commuters make use of public transport on a daily basis with about 1/4, or 5,5m traveling through rail infrastructure daily. They are economically active decision makers, so in this respect they are influencers. This is ideal for advertisers in terms of wanting to engage with these decision makers. They have a choice of what brands they use, and provides an ideal opportunity for brands.
You may also like:
Transit Ads is proud to announce the launch of an exciting content driven TRANSIT.TV™ partnership with leading entertainment digital platform SlikourOnLife. The site, currently one of the top 1 000 websites in South Africa, shares information on urban culture and music. It features videos and interviews to give substance to the music and musicians who […]
With over half a million consumers passing through its doors every month, East Point Shopping Centre in Boksburg provided the perfect environment for Coca-Cola brand Cappy to launch and showcase its exciting fruit juice variants. Facilitated by Mall Ads™, Offlimit Communications implemented a unique activation for Cappy in the promotional court in front of Pick […]